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Offering a stimulating diversity of perspectives, this collection examines how popular culture through mass media defines the scale and character of social interaction in the Middle East. The contributors approach popular culture broadly, with an interest in how it creates new scales of communication and new dimensions of identity that affect economics, politics, aesthetics, and performance.

Mass media-- Middle East. --- Popular culture - Middle East. --- Mass media --- Popular culture --- Médias --- Culture populaire --- Moyen-Orient --- Culture, Popular --- Mass culture --- Pop culture --- Popular arts --- Communication --- Intellectual life --- Mass society --- Recreation --- Culture --- Mass communication --- Media, Mass --- Media, The

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"When Henry Luce announced in 1941 that we were living in the 'American century,' he believed that the international popularity of American culture made the world favorable to U.S. interests. Now, in the digital twenty-first century, the American century has been superseded, as American movies, music, video games, and television shows are received, understood, and transformed in unexpected ways. How do we make sense of this shift? Building on a decade of fieldwork in Cairo, Casablanca, and Tehran, Brian T. Edwards maps new routes of cultural exchange that are innovative, accelerated, and full of diversions. Shaped by the digital revolution, these paths are entwined with the growing fragility of American 'soft' power. They indicate an era after the American century, in which popular American products and phenomena--such as comic books, teen romances, social-networking sites, and ways of expressing sexuality--are stripped of their associations with the United States and recast in very different forms. Arguing against those who talk about a world in which American culture is merely replicated or appropriated, Edwards focuses on creative moments of uptake, in which Arabs and Iranians make something unpredicted. He argues that these products do more than extend the reach of the original. They reflect a world in which culture endlessly circulates and gathers new meanings"--From publisher's website.

Popular culture --- Orientalism --- Ethnic attitudes --- Culture diffusion --- Globalization --- Social aspects --- United States --- Middle East --- Relations --- Civilization --- Middle West --- 21st century --- Cultural diffusion --- Diffusion of culture --- Culture --- Social change --- Attitude (Psychology) --- Ethnic relations --- Minorities --- Cultural awareness --- Race awareness --- East and West --- Culture, Popular --- Mass culture --- Pop culture --- Popular arts --- Communication --- Intellectual life --- Mass society --- Recreation --- Global cities --- Globalisation --- Internationalization --- International relations --- Anti-globalization movement --- Asia, South West --- Asia, Southwest --- Asia, West --- Asia, Western --- East (Middle East) --- Eastern Mediterranean --- Fertile Crescent --- Levant --- Mediterranean Region, Eastern --- Mideast --- Near East --- Northern Tier (Middle East) --- South West Asia --- Southwest Asia --- West Asia --- Western Asia --- Orient --- Popular culture - United States --- Popular culture - Middle East --- Orientalism - United States --- Ethnic attitudes - Middle East --- Culture diffusion - Middle East --- Globalization - Social aspects - Middle East --- United States - Relations - Middle East --- Middle East - Relations - United States --- Middle East - Civilization - 21st century