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Dieses Buch beschreibt die Mechanismen der Sprachverarbeitung im Gehirn – dem Dreh- und Angelpunkt für die Wortwirkung. Dort wird entschieden, was Worte beim Empfänger auslösen und welche Reaktionsketten sein Verhalten triggern. Worte wirken im Gehirn wie ein Medikament – nur schneller und zuverlässiger. Das Wissen um diese Mechanismen macht jede Kommunikation wirksamer und einfacher. Zahlreiche reale Beispiele führen zu sofortigen Aha-Erlebnissen. Sie illustrieren eindrucksvoll, wie machtvoll Worte sind, was sie bei Mitarbeitern oder Verhandlungspartnern auslösen können und zeigen, wie sie mit besserer Wirkung eingesetzt werden – im Berufsleben wie in vielen anderen Lebenssituationen. Nicht zuletzt verraten Worte immer etwas über den Menschen, der sie ausspricht. Oftmals mehr, als diesem lieb sein kann. Dieses Buch vermittelt Ihnen, wie Sie aus dem Sprachverhalten eines Menschen die „DNA“ seiner Persönlichkeit erkennen und sein Verhalten entschlüsseln. Die 2. Auflage wurde sorgfältig durchgesehen und korrigiert. Aus dem Inhalt Die unsichtbare Kraft der Sprache: Was Worte im Gehirn auslösen Kommunizieren in schwierigen Situationen: Verblüffende Wortwirkung Die erstaunliche Wirkung von Worten: Sprache und Gesundheit Sprachprofiling: Verbale Tarnkappen erkennen Der Autor Hans Eicher ist selbstständiger Wirtschaftspsychologe, Seminarleiter und Vortragender mit den Schwerpunkten Sales und Kommunikation in Österreich und Deutschland. Zuvor war er neun Jahre als Hauptabteilungsleiter für Personalentwicklung und Ausbildung im Porsche-Konzern Salzburg verantwortlich.
Business. --- Linguistics. --- Psycholinguistics. --- Personality. --- Social psychology. --- Success in business. --- Careers. --- Psychology. --- Popular Science in Business and Management. --- Popular Science in Linguistics. --- Personality and Social Psychology. --- Careers in Business and Management. --- Popular Science in Psychology.
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Scientific English is possibly the most rewarding area of EFL teaching. It differs from English for Academic Purposes (EAP) as it is directed to a much smaller audience: PhD and postdoc students. Courses on Scientific English are held in universities throughout the world, yet there is very little support for teachers in understanding what to teach and how to teach it. This guide is part of the English for Academic Research series. Part 1 of the book sheds light on the world of academia, the writing of research papers, and the role of journal editors and reviewers. Part 2 gives practical suggestions on how to help your students improve their presentation skills. In Part 3 you will learn how to teach academic skills using nonacademic examples. Parts 1-3 are thus useful for anyone involved in teaching academic English, whether they have used the other books in the series or not. Part 4 suggests two syllabuses for teaching writing and presenting skills, based on the two core books: English for Writing Research Papers English for Presentations at International Conferences This book will help you i) understand the world of your students (i.e. academic research), ii) plan courses, and iii) exploit the What's the Buzz? sections in the books on Writing, Presentations, Correspondence and Interacting on Campus. Adrian Wallwork has written over 30 books covering General English (Cambridge University Press, Scholastic), Business English (Oxford University Press), and Scientific English (Springer). He has trained several thousand PhD students from all over the world to write and present their research. Adrian also runs a scientific editing service: English for Academics (E4AC).
Linguistics. --- Grammar. --- English language. --- Language and education. --- English. --- Language Education. --- Popular Science in Linguistics. --- English language --- Rhetoric --- Study and teaching. --- Language and languages. --- Grammar, Comparative and general. --- Comparative grammar --- Grammar --- Grammar, Philosophical --- Grammar, Universal --- Language and languages --- Philosophical grammar --- Linguistics --- Philology --- Foreign languages --- Languages --- Anthropology --- Communication --- Ethnology --- Information theory --- Meaning (Psychology) --- Germanic languages --- Grammar, Comparative --- Linguistic science --- Science of language --- Educational linguistics --- Education
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This book explores narrative imagination and emotion as resources for learning critical meta-reflection. The author examines the learning trajectories of several students as they engage in learning to think critically through a new approach to creative writing, and details how learning through writing is linked to new discoursal identities which are trialled in the writing process. In doing so, she analyses the processes of expansion and change that result from the negotiations involved in learning through writing. This volume offers a completely new approach to creative writing, including useful practical advice as well as a solid theoretical base. It is sure to appeal to students of creative writing and discourse analysis as well as applied linguistics and language as identity. Hélène Edberg is Senior Lecturer and Educational Developer at Södertörn University, Sweden. Her research interests are based around applied linguistics and rhetoric. She has been tea ching creative writing for over a decade, and is particularly interested in identification processes linked to learning through writing. .
Creative writing. --- Critical thinking. --- Writing (Authorship) --- Authorship --- Creation (Literary, artistic, etc.) --- Discourse analysis. --- Linguistics. --- Language and languages-Style. --- Discourse Analysis. --- Language and Literature. --- Stylistics. --- Creative Writing. --- Popular Science in Linguistics. --- Linguistic science --- Science of language --- Language and languages --- Discourse grammar --- Text grammar --- Semantics --- Semiotics --- Philology. --- Language and languages—Style.
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This book contains one hundred typical mistakes relating to papers, proposals, oral presentations, and correspondence with editors (e.g. journal submissions), reviewers (rebuttal letters), and editing agencies. The book is primarily intended for non-native English speaking researchers. However, it is also useful for editing agencies in order to help new or inexperienced editors spot the kinds of mistakes they need to correct in order to ensure their clients successfully have their papers published. Each section of a paper is covered separately: titles and abstracts; introduction and literature review; methods, results and tables; discussion and conclusions. Teachers of English for Academic Purposes (EAP) will learn which areas of writing and grammar to focus on including readability, word order, sentence length, paragraphing, ambiguity and punctuation. The last section in the book highlights the key areas where presenters make the most mistakes in terms of the use of English. Other books in this series: English for Writing Research Papers English for Presentations at International Conferences English for Academic Research: Grammar, Usage and Style English for Academic Correspondence English for Academic CVs, Resumes, and Online Profiles English for Academic Research: Writing Exercises English for Academic Research: Grammar Exercises English for Academic Research: Vocabulary Exercises English for Academic Research: A Guide for Teachers.
Academic writing. --- English language --- Rhetoric. --- Learned writing --- Scholarly writing --- Authorship --- English language. --- Language and education. --- Linguistics. --- Grammar. --- English. --- Language Education. --- Popular Science in Linguistics. --- Linguistic science --- Science of language --- Language and languages --- Educational linguistics --- Education --- Germanic languages --- Analysis and parsing --- Diagraming --- Composition and exercises
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This volume covers the day-to-day activities of a non-native English speaking student carrying out research, attending lectures, socializing, and living in a foreign country. Whether on a US campus as a foreign student, or in a non-English speaking country where classes are given in English, this book will help students build confidence in interacting with professors and fellow students.
Linguistics. --- Grammar. --- English language. --- Language and education. --- English. --- Language Education. --- Popular Science in Linguistics. --- English language --- Communication, International. --- Study and teaching. --- International communication --- World communication --- Communication --- Language and languages. --- Grammar, Comparative and general. --- Comparative grammar --- Grammar --- Grammar, Philosophical --- Grammar, Universal --- Language and languages --- Philosophical grammar --- Linguistics --- Philology --- Foreign languages --- Languages --- Anthropology --- Ethnology --- Information theory --- Meaning (Psychology) --- Germanic languages --- Grammar, Comparative --- Linguistic science --- Science of language --- Educational linguistics --- Education
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This book asks how we—as citizens, immigrants, activists, teachers—can counter the abuse of language in our midst. How can we take back the power of language from those who flaunt that power to silence or erase us and our fellows? In search of answers, Linguistic Disobedience recalls ages and situations that made critiquing, correcting, and caring for language essential for survival. From turn-of-the-twentieth-century Central Europe to the miseries of the Third Reich, from the Movement for Black Lives to the ongoing effort to decolonize African languages, the study and practice of linguistic disobedience have been crucial. But what are we to do today, when reactionary supremacists and authoritarians are screen-testing their own forms of so-called disobedience to quash oppositional social justice movements and their languages? Blending lyric essay with cultural criticism, historical analysis, and applied linguistics, Linguistic Disobedience offers suggestions for a hopeful pathway forward in violent times.
Linguistic change. --- Slang. --- Linguistics --- Culture-Study and teaching. --- United States-Politics and gover. --- Popular Science in Linguistics. --- Language Change. --- Slang and Jargon. --- Philosophy of Language. --- Cultural Theory. --- US Politics. --- Argot --- Colloquial language --- Cant --- Obscene words --- Change, Linguistic --- Language change --- Historical linguistics --- Language and languages --- Philosophy. --- Linguistics. --- Language and languages—Philosophy. --- Culture—Study and teaching. --- United States—Politics and government. --- Linguistic science --- Science of language --- English language Slang --- Slang --- English language
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This book provides a critical introduction to the current views and controversies regarding language evolution. It sheds new light on hot topics such as: How ancient is language? Did Neanderthals have some form of language? Did language evolve gradually and incrementally, through stages, or suddenly, in one leap, in all its complexity? Does language evolution involve natural selection or not? This book is essential reading for scholars and students interested in language evolution, especially those in the fields of linguistics, psychology, biology, anthropology, and neuroscience. .
Historical linguistics. --- Grammar, Comparative and general. --- Linguistic anthropology. --- Cognitive grammar. --- Language History. --- Syntax. --- Popular Science in Linguistics. --- Linguistic Anthropology. --- Cognitive Linguistics. --- Cognitive linguistics --- Grammar, Comparative and general --- Psycholinguistics --- Anthropo-linguistics --- Ethnolinguistics --- Language and ethnicity --- Linguistic anthropology --- Linguistics and anthropology --- Anthropology --- Language and culture --- Linguistics --- Comparative grammar --- Grammar --- Grammar, Philosophical --- Grammar, Universal --- Language and languages --- Philosophical grammar --- Philology --- Diachronic linguistics --- Dynamic linguistics --- Evolutionary linguistics --- Language and history --- Grammar, Comparative --- History --- Linguistics. --- Linguistic science --- Science of language --- Grammar, Comparative and general Syntax --- Syntax
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What skills do journalists exhibit in sensationalising, exaggerating and otherwise ‘tabloiding’ the truth, while usually stopping short of stating unambiguous falsehoods? Why has the tabloid news not collapsed as predicted, but thrived as a medium in an age of interaction and online commentary? This book is a comprehensive and accessible exploration of the British tabloid newspapers from the 1960s to the present day. Examining topics such as sex and the representation of women, national stereotypes and Britain’s relationship with Europe, war coverage, celebrities, investigative journalism and instances where the tabloids have misread the public mood, the author draws on Critical Discourse Analysis and Stylistics to take a language-led approach to the UK tabloids. With its interdisciplinary approach and readable prose style, this book will be of interest to a wide range of readers across language and linguistics, media and communication, journalism, political science and British cultural studies. Steve Buckledee is a Lecturer in English Language and Linguistics at the University of Cagliari, Italy. His previous publications include The Role of Motivation in Second Language Acquisition (2011) and The Language of Brexit (2018).
Tabloid newspapers --- History --- Tabloids --- Newspapers --- Linguistics. --- Language and languages—Style. --- Ethnology—Europe. --- Journalism. --- Printing. --- Publishers and publishing. --- Discourse analysis. --- Popular Science in Linguistics. --- Stylistics. --- British Culture. --- Printing and Publishing. --- Discourse Analysis. --- Discourse grammar --- Text grammar --- Semantics --- Semiotics --- Book publishing --- Books --- Book industries and trade --- Booksellers and bookselling --- Printing, Practical --- Typography --- Graphic arts --- Writing (Authorship) --- Literature --- Publicity --- Fake news --- Linguistic science --- Science of language --- Language and languages --- Publishing
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Good presentation skills are key to a successful career in academia. This guide provides examples taken from real presentations given both by native and non-native academics covering a wide variety of disciplines. The easy-to-follow guidelines and tips will teach you how to: plan, prepare and practice a well-organized, interesting presentation avoid errors in English by using short easy-to-say sentences improve your English pronunciation and intonation gain confidence, and overcome nerves and embarrassment highlight the essential points you want your audience to remember attract and retain audience attention deal with questions from the audience This new edition contains several additional features, including stimulating factoids and discussion points both for self-study and in-class use. New chapters also cover:
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English language.
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English.
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Language Education.
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Popular Science in Linguistics.
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Public speaking.
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English language
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Presentation graphics software.
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Business presentations.
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Business English.
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Business English
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Presentations, Business
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Business graphics software
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Business presentation software
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Presentation software (Presentation graphics)
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EFL (English as a foreign language)
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English as a foreign language
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English as a second language
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English to speakers of other languages
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ESL (English to speakers of other languages)
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ESOL (English to speakers of other languages)
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TESL (English to speakers of other languages)
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Public speaking
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Study and teaching
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Business communication
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Oral communication
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Application software
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Linguistic science
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Science of language
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Language and languages
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Educational linguistics
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Education
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Germanic languages
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This book represents a significant intervention into the debates surrounding Brexit and language policy. It analyses the language capabilities and resources of the United Kingdom in a new, post-referendum climate, in which public hostility towards foreign languages is matched by the necessity of renegotiating and building relationships with the rest of Europe and beyond. The authors scrutinize the availability of key resources in diverse sectors of society including politics, economics, business, science and education, while simultaneously offering practical advice and guidance on how to thrive in the new international environment. This extremely timely edited collection brings together leading researchers from across the field of language policy, and is sure to appeal not only to students and scholars of this subject, but also to practitioners, policy makers and educators. Michael Kelly is Emeritus Professor of French at the University of Southampton, UK. A specialist in modern French culture and society, he is active in developing public policy relating to languages and cultural diversity. He edits the European Journal of Language Policy, while his most recent books focus on languages amidst war and conflict.
Language policy. --- Intercultural communication. --- European Union. --- Popular Science in Linguistics. --- Language Policy and Planning. --- Intercultural Communication. --- European Union Politics. --- Educational Policy and Politics. --- Cross-cultural communication --- Communication --- Culture --- Cross-cultural orientation --- Cultural competence --- Multilingual communication --- Technical assistance --- Glottopolitics --- Institutional linguistics --- Language and languages --- Language and state --- Languages, National --- Languages, Official --- National languages --- Official languages --- State and language --- Communication policy --- Language planning --- Anthropological aspects --- Government policy --- English language --- Social aspects --- Great Britain --- Languages. --- Linguistics. --- Educational policy. --- Education and state. --- Education --- Education policy --- Educational policy --- State and education --- Social policy --- Endowment of research --- Linguistic science --- Science of language --- Germanic languages
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