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Book
ISBN: 0749411295 Year: 1994 Publisher: London : Kogan Page Ltd,
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ISBN: 2708114379 Year: 1992 Publisher: Paris : Les Editions d'Organisation,
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ISBN: 9783631619636 Year: 2011 Publisher: Frankfurt : Peter Lang,
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ISBN: 2100016458 Year: 1993 Publisher: Paris : Dunod,
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Consommateurs --- Marketing --- Attitude (psychologie) --- Politique de produit
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ISBN: 2878450949 Year: 1992 Publisher: Noisiel : Les Presses du management,
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Lancement de produit --- Politique de produit --- Produit nouveau
Book
ISBN: 9780071263368 Year: 2008 Publisher: Boston : McGraw-Hill Irwin,
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658.84 --- 658.5 --- Productstrategie --- Productiebeleid --- politique de produit --- produit nouveau --- lancement de produit
Book
ISBN: 2247013880 Year: 1992 Publisher: Paris : Editions Dalloz,
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Études de marché --- Marketing --- Segmentation du marché --- Lancement de produit --- Politique de produit
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ISBN: 9782100567324 Year: 2011 Publisher: Paris : Dunod,
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politique de produit --- fixation du prix --- produit nouveau --- marque --- conception de produit --- lancement de produit
ISBN: 0684839903 Year: 1998 Publisher: N.Y., ... : The Free Press,
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Politique de produit --- Produit nouveau --- Marketing research --- New products --- Product management --- Production planning --- Management
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