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These essays by 11 outstanding scholars are "a valuable and stimulating contribution to an aspect of contemporary political development-the use, neglect, or abuse of communication-which does not receive sufficient attention.Originally published in 1963.The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Political development. --- Public relations and politics. --- Communication --- Development, Political --- Political science --- Politics, Practical --- Politics and public relations --- Public relations --- Communication and culture --- Social aspects. --- Political aspects

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Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political resource, then we can characterize strategic political communication as the purposeful management of such information to achieve a stated objective based on the science of individual, organizational, and governmental decision-making. IICs are more or less centralized, highly structured, systematic, and carefully managed efforts to do just that. Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it. Jarol Manheim's forward-looking, broad, and systematic analysis is a must-have resource for scholars and students of political and strategic communication, as well as practitioners in both the public and private sectors.

Communication in politics --- Public relations and politics --- Lobbying --- Politics, Practical --- Politics and public relations --- Public relations --- Political aspects --- Communication in politics - United States --- Public relations and politics - United States --- Lobbying - United States

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Media consultants --- Political campaigns --- Political consultants --- Public relations and politics --- Politics, Practical --- Politics and public relations --- Public relations --- Consultants --- Political aspects --- Internal politics --- Mass communications --- Advertising. Public relations --- United States --- United States of America

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Politics and the Twitter Revolution: How Tweets Influence the Relationship between Political Leaders and the Public, by John H. Parmelee and Shannon L. Bichard, is the first comprehensive examination of political Twitter use. Multiple methods and theories reveal why political leaders are followed, the persuasive power of political tweets, Twitter's effects on political polarization, and the significance of Twitter as a political innovation. Parmelee and Bichard's findings show Twitter has caused major changes in how people engage politically. Leaders' tweets are qui

Communication in politics --- Political leadership --- Public relations and politics --- Politics, Practical --- Politics and public relations --- Public relations --- Leadership --- Political communication --- Political science --- Technological innovations --- Political aspects --- Twitter. --- Kommunikation i politiken. --- Communication in politics. --- X (Social networking service)

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There is an elaborate and often invisible carnival that emerges alongside presidential campaigns as innumerable activist groups attempt to press their issues into mainstream political discourse. Sarah Sobieraj’s fascinating ethnographic portrait of fifty diverse organizations over the course of two campaign cycles reveals that while most activist groups equate political success with media success and channel their energies accordingly, their efforts fail to generate news coverage and come with deleterious consequences. Sobieraj shows that activists’ impact on public political debates is minimal, and carefully unravels the ways in which their all-consuming media work and unrelenting public relations approach undermine their ability to communicate with pedestrians, comes at the expense of other political activities, and perhaps most perniciously, damages the groups themselves. Weaving together fieldwork, news analysis, and in-depth interviews with activists and journalists, Soundbitten illuminates the relationship between news and activist organizations. This captivating portrait of activism in the United States lays bare the challenges faced by outsiders struggling to be heard in a mass media dominated public sphere that proves exclusionary and shows that media-centrism is not only ineffective, but also damaging to group life. Soundbitten reveals why media-centered activism so often fails, what activist groups lose in the process, and why we should all be concerned.

Community organization --- Mass communications --- United States --- Communication in politics --- Mass media --- Public relations and politics --- Politics, Practical --- Politics and public relations --- Public relations --- Political aspects --- United States of America