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The ground upon which campaigns and elections are contested has been shifting rapidly in the last decade. Radical and ongoing changes to the way elections are administered and campaigns are financed; new approaches to polling, campaign management and advertising, and voter mobilization; and recent developments in the organization of political parties and interest groups, the operation of the media, and the behavior of voters require close examination. New Directions in Campaigns and Elections guides students through the tangle of recent developments in real-world politics drawing on the insights of innovative scholarship on these topics. More than any other aspects of American politics, campaigns and elections have been affected--in many cases transformed--by new communication technologies, a recurring theme throughout the volume. This tightly organized collection of original contributions raises important normative questions, grounds students' thinking in cutting edge empirical research, and balances applied politics with scholarly insights. Like other volumes in the New Directions in American Politics series, the focused exploration of the latest developments across a comprehensive range of topics makes this an ideal companion for students eager to understand the rapidly changing political environment of the U.S. electoral process.
Political campaigns --- Elections --- United States --- Political campaigns - United States --- Elections - United States
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Elections -- United States. --- Electronic books. -- local. --- Political campaigns -- United States. --- Political campaigns --- United States --- Elections
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Electioneering --- Elections --- Propagande électorale --- Campaign management. --- Political campaigns --- Campagnes electorales. --- Propagande électorale --- Political campaigns - France --- Political campaigns - United States. --- Propagande électorale - France --- Propagande électorale - États-Unis
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In this book, a distinguished group of presidential campaign staff, journalists, and political observers take us inside the 2012 race for the Republican nomination and general election, guiding us through each candidate's campaign from the time each candidate announced his or her intention to seek the presidency through the primaries, conventions, and up to election day. Meeting under the auspices of the Harvard University's Institute of Politics, the candid discussion allows us to learn about the motivations of each candidate, strategies they deployed, and lessons they learned. In
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"This book examines the role local party organizations play in the electoral process. It draws on dozens of in-person interviews with local party chairpersons, as well as findings from a national survey of these local elites. Part I of the book explores who leads local party organizations and what these organizations do. The findings demonstrate that these organizations play a critical role in converting citizens into politicians and supporting them as they navigate the campaign process. These efforts appear to pay dividends as candidates from a party tend to perform better in areas where the local party organization is active. Part II considers what local party chairpersons look for in a candidate, drawing on findings from an experiment included in the national survey of party chairs. The experiment asked chairs which of a pair of candidates they thought would be most likely to prevail in a primary in their area and varied an array of candidate characteristics, including their policy positions, family structures, and their purported ethnoracial identity and gender. The results offer novel insights into the attributes that elites who play a critical role in candidate recruitment see as enhancing (or degrading) an individual's electoral prospects. Throughout, the experimental evidence is bolstered by findings from the in-depth interviews with chairs"--
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"Mindf*ck goes deep inside Cambridge Analytica's "American operations," which were driven by Steve Bannon's vision to remake America and fueled by mysterious billionaire Robert Mercer's money, as it weaponized and wielded the massive store of data it had harvested on individuals--in excess of 87 million--to disunite the United States and set Americans against each other. Bannon had long sensed that deep within America's soul lurked an explosive tension. Cambridge Analytica had the data to prove it, and in 2016 Bannon had a presidential campaign to use as his proving ground."--Amazon.
Data protection --- Fake news --- Internet in political campaigns --- Political campaigns : United States --- Presidents --- Social media --- Law and legislation. --- Social aspects. --- Corrupt practices. --- Election --- History
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Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.
Marketing --- Internal politics --- United States --- Democracy --- Political campaigns --- Presidents --- Election. --- Democracy -- United States. --- Marketing -- United States. --- Political campaigns -- United States. --- Presidents -- United States -- Election. --- United States -- Politics and government -- 20th century. --- Politics and government --- Election --- United States of America
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