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Book
ISBN: 8474881366 Year: 1986 Publisher: Bellaterra : Servicio de Publicaciones de la Universidad Autónoma de Barcelona,
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Advertising --- Advertising media planning --- Publicité --- Plans médias
Book
ISBN: 0132885980 Year: 1994 Publisher: New York Prentice Hall
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reclame --- Advertising. Public relations --- Advertising --- Advertising media planning --- Publicité --- Plans médias --- Publicité --- Plans médias
Book
ISBN: 0220663378 0220663351 Year: 1977 Publisher: London Business Books
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Advertising. Public relations --- Advertising media planning --- Plans médias --- Plans médias
Book
ISBN: 9782100521364 Year: 2008 Publisher: Paris : Dunod,
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La publicité est ici envisagée sous l'angle opérationnel et technique : conception, gestion et réalisation d'une campagne publicitaire, objectifs de l'annonceur et de l'agence, différents supports utilisés.
Advertising --- Advertising media planning --- Publicité --- Plans médias --- Publicité --- Plans médias --- Relations publiques --- Campagnes publicitaires --- Gestion
Book
ISBN: 9782843476433 Year: 2008 Publisher: Chambéry : Génie des glaciers,
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Dans cet ouvrage, les auteurs livrent leurs outils et ceux qui font référence dans la discipline pour apprendre à analyser les publicités au coeur de l'espace public.
Advertising campaigns --- Advertising --- Advertising media planning --- Visual communication --- Campagnes publicitaires --- Publicité --- Plans médias --- Communication visuelle
Book
ISBN: 9782843478185 Year: 2011 Publisher: Chambéry : Génie des glaciers,
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Dans cet ouvrage, les auteurs présentent leurs outils et les acteurs qui font référence dans la discipline pour apprendre à analyser les publicités selon différents axes.
Advertising campaigns --- Advertising --- Advertising media planning --- Visual communication --- Campagnes publicitaires --- Publicité --- Plans médias --- Communication visuelle
Book
ISBN: 9782350171456 2350171450 Year: 2009 Publisher: Paris : Pyramyd,
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Comment sont élaborées, planifiées et produites les campagnes publicitaires les plus efficaces ? Quel est le support le plus approprié à telle campagne et à telle cible ? Présentation de l'étude du fonctionnement d'une équipe créative. Exemples de campagnes publicitaires, tous médias confondus, accompagnés de textes décryptant leurs subtilités.
Advertising campaigns --- Special events --- Advertising media planning --- Campagnes publicitaires --- Evénements spéciaux --- Plans médias --- Marketing
Book
ISBN: 9780230222410 0230222412 Year: 2009 Publisher: New York Palgrave Macmillan
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"Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts and trends in the field. This is ideal reading for students of Media Studies and Advertising"--Provided by publisher.
Advertising media planning. --- Advertising. --- Digital media. --- Plans médias --- Publicité --- Médias numériques --- Advertising media planning --- Advertising --- Digital media
Book
Year: 1979 Publisher: New York : Association of National Advertisers,
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Advertising --- Advertising --- Advertising media planning --- Publicité --- Publicité --- Plans médias --- Effective frequency --- Research --- Fréquence efficace --- Recherche
Book
ISBN: 2729602399 9782729602390 Year: 1989 Publisher: Paris : InterEditions,
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Advertising media planning --- Radio advertising --- Television advertising --- Plans médias --- Publicité radiophonique --- Publicité télévisée --- Advertising media planning. --- Plans médias --- Publicité radiophonique --- Publicité télévisée
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