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Motion pictures in advertising --- Product placement in mass media --- History. --- Kerry Segrave --- film --- Verenigde Staten --- twintigste eeuw --- reclame --- film en economie --- film en reclame --- product placement --- Hollywood --- 791.43 --- 766.036 --- Placement of products in mass media --- Product placement in motion pictures --- Product placement in television programs --- Advertising --- Mass media --- Advertising, Motion pictures in --- Moving-pictures in advertising --- History

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This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.

Product placement in mass media --- Reality television programs --- Branding (Marketing) --- Television advertising --- Television broadcasting --- Women on television. --- Social aspects --- History and criticism. --- Women in television --- Women in television plays --- Brand name products --- Reality-based television programs --- Reality shows (Television programs) --- Placement of products in mass media --- Product placement in motion pictures --- Product placement in television programs --- Marketing --- Television --- Advertising --- Nonfiction television programs --- Mass media

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"This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands' own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media. This ambitious historical, empirical and theoretical study examines industry practices, policies and 'problems', advancing a framework for analysis of communications governance. Featuring examples from the UK, US, EU, Asia and other regions, it illustrates and explains industry practices, forms and formats and their relationship with changing market conditions, policies and regulation. The book provides a wide-ranging and incisive guide to contemporary advertising and media practices, to different arguments and perspectives on these practices arising in industry, policy and academic contexts, and to the contribution made by critical scholarship, past and present. It also offers a critical review of industry, regulatory, societal and academic literatures. Jonathan Hardy examines the erosion of the principle of separating advertising and media and calls for a new framework for distinguishing marketing communications across 21st century communications. With a focus on key issues in industry, policy and academic contexts this is essential reading for students of media industries, advertising, marketing and digital media"--

Marketing --- Mass communications --- Product placement in mass media. --- Advertising --- Internet advertising. --- Internet marketing. --- Branding (Marketing) --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Placement of products in mass media --- Product placement in motion pictures --- Product placement in television programs --- Mass media --- Brand name products --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Moral and ethical aspects. --- Technological innovations.