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These days, European cities are afraid of dealing with a terrorist attack that can undermine their image and their reputation on the national and international level and weaken their economic activity. Indeed, many major and capital cities in Europe were the targets of the terrorist organizations over the past few years. 
Moreover, a competition exists between cities to be as attractive as possible and city branding represents a tool to develop the attractiveness of a territory. 
Our research question is: Does the city branding represent an asset for these cities affected by terrorism? To answer this question, it is worth studying in detail the concept of city branding, its stakeholders, its factors of attractiveness and crisis marketing. In addition to that, it is legitimate for the cities to reconsider their security, what can be complex. 
By studying the case of Liege, recently hit by terrorism, we will determine how city branding could be an asset and how should it be developed to be efficient.

city branding --- place branding --- security branding --- terrorisme --- marketing de crise --- Sciences économiques & de gestion > Marketing

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For the majority of travelers seeking inspiration for their destination choice, internet is the first source of information. The advent of Web 2.0 enabled tourists to share their advice and feelings about the places they visit, enriching the image of those places but at the same time making it more difficult to control for city's promotion managers. 
This thesis aims to compare the image of a fictitious city as perceived by people who had access to the official web site of the destination or to a travel forum about the destination. 

The results of this thesis suggest that when user generated contents on the forum were able form a richer image of the city, the website conveyed an image that was more structured.

City Branding --- Place Branding --- User Generated Content --- Brand Concept Mapping --- Marketing --- Etude exploratoire --- Image de la destination --- Sciences économiques & de gestion > Marketing

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How will places continue to compete for the attention of potential investors, migrant workers, traders, students or tourists in an overcrowded, globalised and increasingly online market? This book provides a new perspective on the subject of Place Branding. In particular, it capitalizes on gaps across the virtual and physical global economy and builds a comprehensive and structured overview of the relevant principles, philosophies, fundamentals and models. Beyond logos and slogans, spin and gloss, it links concepts of place identity, projected image, product offering, consumption experience and perceived image in full coverage and in an orderly, theoretically modelled manner, dividing the book into relevant parts and chapters. Each part consists of a theoretical chapter and relevant research based case studies. A unique, recurring and scrupulously analyzed, best-practice, signature case study is Dubai, but also examined are Flanders (Belgium), Florida, Morocco and Singapore, the Canary Islands, The Netherlands (and its province of Zeeland), and Wales. The concluding part of the book then provides a practical, but comprehensive model that guides practitioners, students and researchers in the application of place branding.

Place marketing --- Place marketing. --- Tourism --- Markenartikel --- Standortmarketing --- Marketing --- Place branding --- Marketing. --- 351 beleid --- (649) Canarische eilanden --- .001.3 identificatie --- (64) Marokko --- (492) Nederland --- 658.82 promotie --- (1-21) steden --- (493.1) Vlaanderen --- #KVHA:Taalkunde --- #KVHA:Meertalige communicatie --- #KVHA:Marketingcommunicatie --- #KVHA:Place branding --- #KVHA:Marketing --- #KVHA:Toerisme --- #KVHA:Identiteit --- Markenartikel. --- Standortmarketing. --- Place branding. --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Boosterism (Place promotion) --- Destination marketing --- Place promotion --- Placemarketing --- Publicity --- Economic aspects --- Marketing sectoriel

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Re-thinks and re-invests in the notion of authenticity as a surplus of experiential meaning and feeling that derives from what we do at/in places. This work examines contemporary performances of authenticity in travel and tourism practices: from cultural place branding to individual pilgrim performances.

Tourism --- Geographical perception. --- Authenticity (Philosophy) --- Tourisme --- Perception géographique --- Authenticité (Philosophie) --- Psychological aspects. --- Aspect psychologique --- Authenticity (Philosophy). --- Tourism -- Psychological aspects. --- Geographical perception --- Geography --- Travel & Tourism --- Earth & Environmental Sciences --- Psychological aspects --- Perception géographique --- Authenticité (Philosophie) --- Environmental perception --- Maps, Mental --- Mental maps --- Perceptual cartography --- Perceptual maps --- Philosophy --- Perception --- Orientation (Psychology) --- Space perception --- E-books --- Dean MacCannell. --- Pine and Gilmore. --- authenticity. --- contemporary performances of authenticity. --- cultural place branding. --- experience. --- meaning-making.