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Persuasion (rhetorique) --- Eloquence --- Persuasion (rhetorique) --- Eloquence

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Persuasion (rhétorique) --- Argumentation (linguistique) --- Rhétorique --- Linguistique structurale --- Persuasion (rhétorique) --- Argumentation (linguistique) --- Rhétorique --- Linguistique structurale

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HUGO, VICTOR (1802-1885) --- HUGO, VICTOR (1802-1885) --- PERSUASION (RHETORIQUE) --- CRITIQUE ET INTERPRETATION --- PERSUASION (RHETORIQUE) --- HUGO, VICTOR (1802-1885) --- HUGO, VICTOR (1802-1885) --- PERSUASION (RHETORIQUE) --- CRITIQUE ET INTERPRETATION --- PERSUASION (RHETORIQUE)

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"This accessible book provides a practical discussion of the main elements of argumentation as illustrated by 30 public arguments from a recent year on a wide variety of social, cultural, and scientific topics. Arguing is an important form of communication in any society and a principal way in which ideas are exposed, discussed, and modified. The real-life examples examined in this book reflect the different considerations that go into composing arguments and the range of strategies that can be chosen as vehicles for our positions. They demonstrate the roles that emotion can play along with other modes of conveying evidence, from the use of images to the use of gestures. They show the power of threats, comparisons, and consequences. What emerges is an instructive discussion that illustrates the way we argue and that shows argument, invention, and evaluation in action. This book is a stimulating read for anyone interested in argument and public discourse and can be used as a supplemental text for courses in argumentation, persuasive communication, critical thinking, composition, and informal logic"--

Persuasion (Rhetoric) --- Reasoning. --- Mass communications --- Pragmatics --- Persuasion (rhétorique) --- Raisonnement. --- Persuasion (rhétorique)

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Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.

Persuasion (Rhetoric) --- Persuasion (Psychology) --- Attitude (Psychology) --- Persuasion (rhétorique) --- Persuasion (psychologie) --- Attitude (psychologie) --- Attitude (Psychology). --- Persuasion (Psychology). --- Persuasion (Rhetoric). --- Attitude.