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Suzy Gershman's born to shop Italy : the ultimate guide for travelers who love to shop.
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ISBN: 128245658X 9786612456589 0470623683 047053768X Year: 2010 Publisher: Hoboken, New Jersey : Wiley Publishing, Inc.,

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Suzy shops the world -- with dachshund Toffee in tow -- to find the world's best shopping buys, and passes her discoveries along to you!This is the 24th year of this series, and with a new cover and interior design --including Shop Talk industry gossip, Best Bets picks, Shopping Adventure travel tips, and more--it has never looked better. Suzy even tags her maps with personalized ""hand-written"" notes, as if she were writing tips on a napkin for you.""Shop& & Save"" has been Suzy's mantra lately: Suzy likes luxe but she likes bargains, too. She's packed this new edition with s

Brick & Mortar shopping in the 21st century
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ISBN: 9780805863642 0805863648 9780203809600 9781136676376 9781136676413 9781136676420 9780805863949 Year: 2007 Publisher: New York, N.Y. Erlbaum

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Brick and Mortar Shopping in the 21st Century explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: Which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical' shopping? Which methodologies best capture moderators and mediators of various shopping behaviors?This volume advances the field of consumer psychology by covering the e-tail vs. traditional retail discussion from a twenty-first century perspective. Topics include:, Experiential retail, Mood and cognition effects during shopping, New findings relevant to retail strategy, Methodological innovations for studying shopping, Social identity variables that impact shopping, Third party influences on shopping decisions, Synergies between brick and mortar retailers and their electronic counterparts. This volume will be of interest to both marketing professionals and graduate students in the areas of advertising, retailing, consumer behavior, marketing communications and psychology.

The myth of excellence : why great companies never try to be the best at everything
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ISBN: 0609608207 Year: 2001 Publisher: New York, N.Y. Crown Business

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Based on exhaustive research, The Myth of Excellence provides conclusive evidence of the futility of trying to be excellent in all aspects of a commercial transactionprice, product, access, experience, and service. Instead, the strategy for your products and services should be to dominate on one element, differentiate on a second, and be at industry par (i.e., average) on the rest. Yes, it is okay to be average as long as your customers know specifically where and how you are superior and world-class. (Bron: www.randomhouse.com)

Why we buy: the science of shopping
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ISBN: 9781416595243 1416595244 Year: 2009 Publisher: New York, N.Y. Simon & Schuster

The dialectics of shopping
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ISBN: 0226526488 0226526461 Year: 2001 Publisher: Chicago University of Chicago Press

Shopping in the Renaissance : consumer cultures in Italy 1400-1600
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ISBN: 0300107528 Year: 2005

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Shopping was as important in the Renaissance as it is today. This fascinating and original book breaks new ground in the area of Renaissance material culture, focusing on the marketplace and such related topics as middle-class to courtly consumption, the provision of foodstuffs, and the acquisition of antiquities and holy relics. The book investigates how men and women of different social classes went to the streets, squares, and shops to buy goods they needed and wanted on a daily& or a once-in-a-lifetime& basis, during the Renaissance period. Evelyn Welch draws on wide-ranging sources to expose the fears, anxieties, and social possibilities of the Renaissance marketplace and to show the impact of these attitudes on developing urban spaces. She considers transient forms of sales such as fairs, auctions, and lotteries as well as consumers themselves. Finally, she explores antiquities and indulgences, both of which posed dramatic challenges to contemporary notions of market value and to the concept of commodification itself.


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Experience shopping : where, why and how people shop all over the world
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ISBN: 9789020978575 9020978578 Year: 2008 Publisher: Tielt Lannoo

Charity shops
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ISBN: 0415257247 0203283015 113886398X 0203167457 1134517831 1280047003 9780203167458 9780415257244 9786610047000 6610047006 9781134517831 9781134517787 1134517785 9781134517824 1134517823 9781138863989 Year: 2002 Publisher: London New York Routledge

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In the late 1990s, there was a distinct rise in interest in the non-profit sector, and in retailing and consumption. Drawing together these two concerns this book provides a comprehensive and international account of the retail charity sector.Charity shops are now significant occupiers of the UK high street, and are becoming familiar sites of consumption in the USA, Australia, Canada and Ireland. This volume provides the first overview of the history and development of the charity shop, incorporating material from a variety of disciplines, including marketing, retailing, cultural st


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The buying brain : secrets of selling to the subconscious mind
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ISBN: 9780470601778 0470601779 1119200075 9786612756030 0470646616 0470646780 1282756036 9780470646786 9781119200079 9780470646847 0470646845 9781282756038 9780470646618 Year: 2010 Publisher: Hoboken, NJ : Chichester : Wiley ; John Wiley [distributor],

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If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on


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Toward cross-channel management
Authors: ---
ISBN: 9783110417166 3110417162 9783110417227 3110417227 3110416980 3110553899 9783110416985 3110417170 9783110417173 9783110416985 Year: 2015 Publisher: Berlin, Germany

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New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping – a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels – an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.

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