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The Islamic political party Pan-Malaysia Islamic Party (Parti Islam Se-Malaysia, PAS) has governed the state of Kelantan on the northeastern coast of peninsular Malaysia for most of Malaysia's post-independence history. Until 2020, PAS functioned as an opposition party at the federal level, going against the government led by its long-time nemesis the politically stronger and better resourced United Malays National Organisation (UMNO). The David-versus-Goliath story has made PAS's longevity and durability in Kelantan all the more impressive for having endured decades of marginalization by the federal government. This has to an extent led to the state's laggard developmental growth and poor socio-economic indicators.

PAS has often been portrayed by the mainstream media as an anachronistic and extremist party ill-equipped to cope with, much less solve, the myriad challenges faced by modern society. Notwithstanding PAS's shortcomings, this article provides an analysis of the factors that have allowed the party to remain in power in Kelantan for so long. It argues that after winning back Kelantan from UMNO in 1990, PAS transformed itself into a modern, well-oiled political machine, particularly when it comes to socializing its agenda to the people of Kelantan and reaching out to many out-of-state Kelantan voters.

Political parties --- Parti Islam Semalaysia. --- Malaysia. --- Malaysia --- Politics and government. --- POLITICAL SCIENCE / Political Process / Campaigns & Elections.

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The Islamic Party of Malaysia (PAS) is no stranger to coalition politics. It has a long history of working with others, both in government and in opposition. Up until 2018, it used the framework of tahaluf siyasi as the guide to forming coalitions. Under the pretext of tahaluf siyasi or political coalition, PAS joined the Barisan Nasional (BN) government in 1974. It was also a key player in the Angkatan Perpaduan Ummah (APU), Barisan Alternatif (BA) and Pakatan Rakyat (PR) opposition coalitions. But in the lead up to GE14, PAS decided to form the Gagasan Sejahtera coalition with much smaller parties-Berjasa and Ikatan. It dominated this coalition and the two partners were largely insignificant. After GE14, PAS decided to partner with UMNO in Muafakat Nasional, under the pretext of a new strategy called ta'awun siyasi or political cooperation. This is a looser partnership arrangement, in which the partners are not strictly bound to each other. The formation of Muafakat Nasional is a historic development, as it brings together the two biggest and oldest Malay political parties for the time in an exclusive manner. Bersatu joined the pact in 2020, making Muafakat Nasional the biggest Malay political force in Malaysia today. PAS sees its role as a unifier of the Muslim ummah, holding and keeping the peace between UMNO and Bersatu. For PAS, creating Malay Muslim unity is not just an effective political strategy but also a religious obligation.

POLITICAL SCIENCE / Political Process / Campaigns & Elections. --- Political parties --- Islam and politics --- Parti Islam Semalaysia. --- Malaysia --- Politics and government. --- Parti Islam se-Malaysia --- P.A.S. --- PAS --- Pan Malaysian Islamic Party --- PMIP --- Parti Islam Malaysia --- P.M.I.P. --- Party Islam (Malaysia) --- Islamic Party of Malaysia --- PAS Pusat --- Partai Islam Se Malaysia