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This book investigates the transcultural consumption of hybrid South Korean masculinities in contemporary South Korean popular culture. It focuses on the Japanese middle-aged female fandom of an actor - Bae Yong-Joon (aka. Yonsama) - the middle class Singaporean female fandom of a pop-star Rain, and the Western online cult fandom of a film, Oldboy.

Sociology of the family. Sociology of sexuality --- Sociology of culture --- South Korea --- Masculinity in popular culture --- Cross-cultural studies --- Cross-cultural studies -- Korea (South). --- Masculinity in popular culture -- Korea (South). --- Transcultural consumption. --- Gender & Ethnic Studies --- Social Sciences --- Gender Studies & Sexuality --- Pae, Yong-jun, --- Rain, --- Appreciation --- Oldboy (Motion picture) --- Electronic discussion groups. --- Comparison of cultures --- Inter-cultural studies --- Intercultural studies --- Trans-cultural studies --- Transcultural studies --- Culture --- Ethnology --- Social sciences --- Popular culture --- Methodology --- Masculinity --- Fans (Persons) --- Men in popular culture --- Culture diffusion. --- Consumption (Economics) --- Intellectual life. --- Popular culture and globalization. --- Psychology. --- Social aspects.