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ISBN: 9780061246586 Year: 2009 Publisher: New York Harper Perennial
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Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.
Sporting goods industry --- Athletic shoes --- History --- Dassler, Adi, --- Dassler, Rudi, --- Adidas-Salomon AG. --- PUMA AG Rudolf Dassler Sport. --- Footwear industry
Film
Year: 2019 Publisher: London : Henry Stewart Talks,
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This case study examines Puma's decision to create an Environmental Profit and Loss account to increase the sustainability of their business. They measured the activities that harmed nature (loss) and those that benefited nature (profit). In this way corporate decisions are founded on impacts on the environment as well as on impacts on profitability.
Sustainability --- Economic aspects. --- Environmental aspects. --- Social aspects. --- Environmental economics --- Organizational effectiveness. --- Success in business. --- PUMA AG Rudolf Dassler Sport.
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