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Long description: Thematisch geht es beim Thema Touchpoint Management in den letzten Jahren nicht deutlich genug voran. Doch im Zeitalter von CSR und durch das sich ändernde Nutzerverhalten durch Corona, kommt es mehr denn je auf die richtige Umsetzung an.Der 3. Band der Touchpoint-Management-Reihe fühlt den Praktikern auf den Zahn und spürt auf, wo die entscheidenden Stellschrauben für erfolgreiches TPM liegen. Dabei legt er aber auch einen Finger in die Wunde und untersucht, warum viele Ansätze auch scheitern.Einen Überblick über die Buchreihe Touchpoint-Management erhalten Sie unter shop.haufe.de/touchpoint-management Biographical note: Bernhard Keller Bernhard Keller ist Sozialwissenschaftler und enthusiastischer Marketingforscher. Für ihn stand schon immer der Mensch im Mittelpunkt der Forschung – als Wähler, als Kunde und als engagierter Bürger.Die Praxis der Meinungs- und Marktforschung hat er bereits im Studium in wissenschaftlichen Forschungsgruppen kennengelernt (u.a. European Election Study, Forschungsgruppe Wahlen e.V.). Nach seinem Studium war er in verschiedenen Positionen an den Universitäten Mannheim, Waterloo (Kanada) und Augsburg tätig, bevor er in die kommerzielle Marktforschung (u. a. GfK-Gruppe, Emnid, TNS Infratest, MaritzCX) wechselte. Seit nunmehr 30 Jahren schreibt und spricht er zu Themen mit dem Menschen und Kunden im Fokus. Cirk Sören Ott Cirk Sören Ott (46) ist Vorstand bei der Gruppe Nymphenburg Consult AG, München, ein profiliertes Marktforschungs- und Beratungsunternehmen in der Marketing-Hirnforschung (Neuromarketing) und darüber hinaus Pionier und Vordenker in der psychologischen POS- und Shopper-Forschung. Ott hat 20 Jahre Marktforschungs- und Beratungserfahrung und ist Experte auf den Gebieten der Konsumgüter- und Handelsforschung. Seine Arbeitsschwer-punkte legt er auf das (veränderte) Multi-Channel-Kauf-/Kundenverhalten, das Touchpoint-Management, den Einsatz von Neuromarketing am POS und neueste Entwicklungen im Category-Management sowie Promotion-Optimierung. Davor war Ott in leitenden Funktionen bei EMNID und TNS Infratest tätig, zuletzt als Mitglied der Geschäftsleitung im Forschungsbereich Consumer. Ott hat Betriebswirtschaftslehre mit den Schwerpunkten Marketing, Statistik und Europäisches Management an der Universität Bamberg studiert.

Neuromarketing --- Kaufentscheidung --- Marktforschung --- Markenbildung --- Kundenbeziehung --- Touchpoint Management --- Touchpoint --- Customer Experience --- customer centricity --- Kundenentscheidung --- POC --- CX

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Point-of-care testing. --- Bedside testing --- Near-patient testing --- POC testing (Diagnosis) --- POCT (Point-of-care testing) --- Point-of-care diagnostics --- Point-of-care systems --- Point-of-care technology --- Diagnosis --- Medical technology

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Microfluidics and lab-on-a-chip have, in recent years, come to the forefront in diagnostics and detection. At point-of-care, in the emergency room, and at the hospital bed or GP clinic, lab-on-a-chip offers the potential to rapidly detect time-critical and life-threatening diseases such as sepsis and bacterial meningitis. Furthermore, portable and user-friendly diagnostic platforms can enable disease diagnostics and detection in resource-poor settings where centralised laboratory facilities may not be available. At point-of-use, microfluidics and lab-on-chip can be applied in the field to rapidly identify plant pathogens, thus reducing the need for damaging broad spectrum pesticides while also reducing food losses. Microfluidics can also be applied to the continuous monitoring of water quality and can support policy-makers and protection agencies in protecting the environment. Perhaps most excitingly, microfluidics also offers the potential to enable entirely new diagnostic tests that cannot be implemented using conventional laboratory tools. Examples of microfluidics at the frontier of new medical diagnostic tests include early detection of cancers through circulating tumour cells (CTCs) and highly sensitive genetic tests using droplet-based digital PCR.This Special Issue on “Advances in Microfluidics Technology for Diagnostics and Detection” aims to gather outstanding research and to carry out comprehensive coverage of all aspects related to microfluidics in diagnostics and detection.

biosensors --- LoaD platforms --- microfluidics --- centrifugal microfluidics --- PoC devices --- SARS-CoV-2 --- COVID-19 --- nano-qPCR --- ultra-sensitive --- viral RNA --- viral load --- detection --- LabDisk --- vector-borne diseases --- malaria --- arboviruses --- insecticide resistances --- mosquito monitoring --- SAW --- Pirani --- compact --- wireless --- vacuum --- sensing --- digital droplet polymerase chain reaction (ddPCR) --- multiplexing --- centrifugal step emulsification --- droplet stability --- droplet fluorescence evaluation --- nanoparticle --- lipoplex --- polyplex --- raspberry pi --- siRNA --- python --- n/a

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This book describes the emerging point-of-care (POC) technologies that are paving the way to the next generation healthcare monitoring and management. It provides the readers with comprehensive, up-to-date information about the emerging technologies, such as smartphone-based mobile healthcare technologies, smart devices, commercial personalized POC technologies, paper-based immunoassays (IAs), lab-on-a-chip (LOC)-based IAs, and multiplex IAs. The book also provides guided insights into the POC diabetes management software and smart applications, and the statistical determination of various bioanalytical parameters. Additionally, the authors discuss the future trends in POC technologies and personalized and integrated healthcare solutions for chronic diseases, such as diabetes, stress, obesity, and cardiovascular disorders. Each POC technology is described comprehensively and analyzed critically with its characteristic features, bioanalytical principles, applications, advantages, limitations, and future trends. This book would be a very useful resource and teaching aid for professionals working in the field of POC technologies, in vitro diagnostics (IVD), mobile healthcare, Big Data, smart technology, software, smart applications, biomedical engineering, biosensors, personalized healthcare, and other disciplines. Acts as an up-to-date resource to emerging POC technologies; Provides readers with extensive knowledge, competence, and analytical skills in POC technologies, mobile healthcare, and clinical diagnostics; Explains future trends in POC technologies and personalized and integrated healthcare solutions for chronic diseases.

Biomedical engineering. --- Medical records --- Biomedical Engineering and Bioengineering. --- Health Informatics. --- Electronic Circuits and Devices. --- Data processing. --- Point-of-care testing. --- Bedside testing --- Near-patient testing --- POC testing (Diagnosis) --- POCT (Point-of-care testing) --- Point-of-care diagnostics --- Point-of-care systems --- Point-of-care technology --- Diagnosis --- Medical technology --- Health informatics. --- Electronic circuits. --- Clinical engineering --- Medical engineering --- Bioengineering --- Biophysics --- Engineering --- Medicine --- Electron-tube circuits --- Electric circuits --- Electron tubes --- Electronics --- Clinical informatics --- Health informatics --- Medical information science --- Information science --- Data processing

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Documents photographiques --- Foto's --- Fotografieen --- Patrimoine photographique --- Photographies --- Photographies en couleurs --- Photographs --- Photos --- Snapshots --- fotografie --- POC --- Piece of cake --- eenentwintigste eeuw --- Lenkkeri Ville --- Koch Matthias --- Almeida Patricia --- Humery Thomas --- Stein Sandra --- Danckaert Bert --- Hughes Stephen --- Reupke Rachel --- Romppanen Johannes --- Morrissey Trish --- Lund Birgitta --- Lehtinen Janne --- Mailaender Thomas --- Fréger Charles --- Diergarten Götz --- Gadonneix Marina --- Granser Peter --- Nguyen Loan --- de Beijer Jasper --- Bernard-Reymond Matthieu --- Thompson Adam --- 77.039 --- artistieke fotografie --- Photography --- Danckaert, Bert --- Thompson, Adam --- Lehtinen, Janne --- Reupke, Rachel --- Hughes, Stephen --- Koch, Matthias --- anno 2000-2009