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Discover how to build your own blog, website, or portfolio with Squarespace! Squarespace is a fast-growing all-in-one solution for creating and maintaining a blog, website, or portfolio that allows you to drag and drop various site elements and manage your finished product on the free Squarespace iPhone application. In this fun and friendly 224-page ebook, Squarespace For Dummies helps you discover the variety of modules to choose from, including blogs, maps, social network integration, HTML code blocks, photo galleries, and more. Packed with valuable information on how to ma
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Three complete e-books on Social Media Marketing for one low price! This unique value-priced e-book set brings together three bestselling For Dummies books in a single e-book file. Including a comprehensive table of contents and the full text of each book, complete with cover, this e-book mega-bundle helps you learn to use Facebook, Google+, and Pinterest to enhance your marketing efforts. Best of all, you'll pay less than the cost of each book purchased separately. You'll get the complete text of: Facebook Marketing For Dummies, which helps you toCreate
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Soudainement, le droit universel à s’exprimer par l’écrit et la vidéo est arrivé par l’émergence des réseaux sociaux. Selon le philosophe Michel Serres, c’est le troisième basculement de l’humanité après ceux créés par l’invention de l’écriture et de l’imprimerie. Durant ces périodes, toutes les règles qui organisent le vivre ensemble changent, et donc aussi celles relatives au commerce. Le Social Selling est né de ce nouveau droit à l’écriture pour tous. Dans cet ouvrage, l’auteur explique que cette nouvelle discipline améliore l’acte de vendre. Il a aussi la transparence de mentionner que tout n’a pas encore été découvert. Il est désormais acquis que le Social Selling n’est pas qu’une mode, mais le futur de tous les commerciaux. Reste donc à appliquer les fondamentaux qui le régissent. Si possible avant vos concurrents, car la prime au premier entrant est forte.
Negotiation in business --- Online social networks --- Sales management --- Economic aspects --- Internet marketing --- Electronic commerce --- Online social networks - Economic aspects
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"Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing"--
Social media --- Online social networks --- Internet marketing --- Economic aspects --- Marketing --- Computer. Automation --- sociale media --- marketing --- marketingstrategie --- Social media - Economic aspects --- Online social networks - Economic aspects
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"La vie quotidienne est le cadre d'interactions personnelles et professionnelles qui constituent l'un des moteurs du comportement et du succès de chacun. M. Comola nous propose de parcourir des situations diverses - recherche d'emploi, transmission d'informations, usage des plateformes numériques, recours aux technologies, mécanismes d'assurance, commerce ou encore discrimination sociale - dans lesquelles ce sont les liens sociaux qui font la différence entre la réussite et l'échec. On constate alors que ces liens, loin de se limiter à la sphère privée, acquièrent une dimension économique qu'il convient de mettre au cœur du débat public."
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Get social and get sold! This book is your complete guide to increasing your online conversion rate by as much as 780 percent and your website traffic by 20 percent or more by gaining access to millions of potential customers through Facebook, Twitter, and LinkedIn. Learn the easy steps to creating conversations within these social networks, building strong relationships with your customers, and ultimately, increasing sales. Facebook, Twitter, and LinkedIn likely represent a collection of your best customers, making viral social networking an important promotional tool for your business. Fac
Internet marketing. --- Online social networks -- Economic aspects. --- Selling. --- Social media -- Economic aspects. --- Internet marketing --- Online social networks --- Social media --- Selling --- Economic aspects --- Economic aspects
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Un panorama des enjeux sociologiques, psychologiques, économiques, politiques et technologiques des réseaux sociaux actuels et les clés pour comprendre et utiliser leurs développements avec le Web 3.0 qui doit voir le jour.
Social networks --- Social engineering --- Réseaux sociaux --- Ingénierie sociale --- Economic aspects --- Aspect économique --- Sociologie de la communication --- Mass media --- Online social networks --- Online social networks - Economic aspects
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The era of the monolithic, self-contained, inwardly focused corporation is over. In Wikinomics Don Tapscott and Anthony D. Williams showed how the internet is changing the way the very smartest business managers think about structures and strategies in the 21st century. Now, in MacroWikinomics, they demonstrate how this revolution in thinking is spreading outwards to other sectors - from education and scientific institutions, to entertainment and media, to government and democracy. MacroWikinomics is a groundbreaking and definitive look at achieving success for a new century, a new me
Business networks -- Social aspects. --- Information technology -- Economic aspects. --- Information technology -- Social aspects. --- Online social networks -- Economic aspects. --- Technological innovations -- Social aspects. --- Information technology --- Online social networks --- Business networks --- Technological innovations --- Economic aspects --- Social aspects --- Economic aspects. --- Social aspects.
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The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies.
Internet marketing. --- Social media --- Online social networks --- Electronic commerce. --- Marketing sur Internet --- Médias sociaux --- Réseautage personnel (Informatique) --- Commerce électronique --- Economic aspects. --- Aspect économique --- Business. --- BUSINESS & ECONOMICS --- E-Commerce --- Internet Marketing. --- Mail Order. --- Marketing --- Direct. --- Multilevel. --- Telemarketing. --- Business & economics --- E-commerce --- Mail order. --- Médias sociaux --- Réseautage personnel (Informatique) --- Commerce électronique --- Aspect économique --- Internet marketing --- Online social networks - Economic aspects. --- Online social networks -- Economic aspects. --- Social media - Economic aspects. --- Social media -- Economic aspects.
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Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business. Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small
Internet advertising. --- Internet marketing. --- Online social networks - Economic aspects. --- Online social networks -- Economic aspects. --- Internet marketing --- Online social networks --- Internet advertising --- Commerce --- Business & Economics --- Marketing & Sales --- Economic aspects --- Economic aspects. --- Electronic social networks --- Social networking Web sites --- Online marketing --- Web marketing --- World Wide Web marketing --- Advertising --- Electronic commerce --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- Marketing --- E-books --- Virtual communities --- Communities, Online (Online social networks) --- Communities, Virtual (Online social networks) --- Online communities (Online social networks)
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