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Squarespace For Dummies
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ISBN: 1118181344 Year: 2012 Publisher: Hoboken : Wiley,

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Discover how to build your own blog, website, or portfolio with Squarespace! Squarespace is a fast-growing all-in-one solution for creating and maintaining a blog, website, or portfolio that allows you to drag and drop various site elements and manage your finished product on the free Squarespace iPhone application. In this fun and friendly 224-page ebook, Squarespace For Dummies helps you discover the variety of modules to choose from, including blogs, maps, social network integration, HTML code blocks, photo galleries, and more. Packed with valuable information on how to ma


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Social Media Marketing For Dummies eBook Set.
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ISBN: 1118604571 Year: 2012 Publisher: Hoboken : Wiley,

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Three complete e-books on Social Media Marketing for one low price! This unique value-priced e-book set brings together three bestselling For Dummies books in a single e-book file. Including a comprehensive table of contents and the full text of each book, complete with cover, this e-book mega-bundle helps you learn to use Facebook, Google+, and Pinterest to enhance your marketing efforts. Best of all, you'll pay less than the cost of each book purchased separately. You'll get the complete text of: Facebook Marketing For Dummies, which helps you toCreate


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Mon commercial est mort, vive le social seller !
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ISBN: 9782874963575 2874963577 Year: 2018 Publisher: Liège: EdiPro,

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Soudainement, le droit universel à s’exprimer par l’écrit et la vidéo est arrivé par l’émergence des réseaux sociaux. Selon le philosophe Michel Serres, c’est le troisième basculement de l’humanité après ceux créés par l’invention de l’écriture et de l’imprimerie. Durant ces périodes, toutes les règles qui organisent le vivre ensemble changent, et donc aussi celles relatives au commerce. Le Social Selling est né de ce nouveau droit à l’écriture pour tous. Dans cet ouvrage, l’auteur explique que cette nouvelle discipline améliore l’acte de vendre. Il a aussi la transparence de mentionner que tout n’a pas encore été découvert. Il est désormais acquis que le Social Selling n’est pas qu’une mode, mais le futur de tous les commerciaux. Reste donc à appliquer les fondamentaux qui le régissent. Si possible avant vos concurrents, car la prime au premier entrant est forte.


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Social media marketing
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ISBN: 9781529731989 9781529731996 1529737125 1529731984 1529731992 Year: 2020 Publisher: Thousand Oaks (Calif.): Sage,

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"Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing"--


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La valeur des réseaux : économie des interactions sociales
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ISBN: 2728806659 9782728806652 Year: 2020 Publisher: Paris: Rue d'Ulm,

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"La vie quotidienne est le cadre d'interactions personnelles et professionnelles qui constituent l'un des moteurs du comportement et du succès de chacun. M. Comola nous propose de parcourir des situations diverses - recherche d'emploi, transmission d'informations, usage des plateformes numériques, recours aux technologies, mécanismes d'assurance, commerce ou encore discrimination sociale - dans lesquelles ce sont les liens sociaux qui font la différence entre la réussite et l'échec. On constate alors que ces liens, loin de se limiter à la sphère privée, acquièrent une dimension économique qu'il convient de mettre au cœur du débat public."


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Increase Online Sales Through Viral Social Networking : How to Building Your Web Site Traffic and Online Sales Using Facebook, Twitter, and LinkedIn In Just 15 Steps
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ISBN: 1601386311 Year: 2011 Publisher: : Atlantic Publishing Group,

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Get social and get sold! This book is your complete guide to increasing your online conversion rate by as much as 780 percent and your website traffic by 20 percent or more by gaining access to millions of potential customers through Facebook, Twitter, and LinkedIn. Learn the easy steps to creating conversations within these social networks, building strong relationships with your customers, and ultimately, increasing sales. Facebook, Twitter, and LinkedIn likely represent a collection of your best customers, making viral social networking an important promotional tool for your business. Fac


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Réseaux sociaux : culture politique et ingénierie des réseaux sociaux
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ISBN: 9782916571355 2916571353 Year: 2012 Publisher: Limoges: FYP éditions,

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Un panorama des enjeux sociologiques, psychologiques, économiques, politiques et technologiques des réseaux sociaux actuels et les clés pour comprendre et utiliser leurs développements avec le Web 3.0 qui doit voir le jour.


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MacroWikinomics : Rebooting Business and the World
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ISBN: 0857892762 9780857892768 Year: 2010 Publisher: London : Atlantic Books Ltd,

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The era of the monolithic, self-contained, inwardly focused corporation is over. In Wikinomics Don Tapscott and Anthony D. Williams showed how the internet is changing the way the very smartest business managers think about structures and strategies in the 21st century. Now, in MacroWikinomics, they demonstrate how this revolution in thinking is spreading outwards to other sectors - from education and scientific institutions, to entertainment and media, to government and democracy. MacroWikinomics is a groundbreaking and definitive look at achieving success for a new century, a new me


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The Social Media Bible : Tactics, Tools, and Strategies for Business Success
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ISBN: 9781118269749 1118269748 9786613619914 1118283457 1118287231 1280590084 9781118287231 9781118283455 9781280590085 Year: 2012 Publisher: Queensland : Hoboken, N.J. Wiley, Wiley,

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The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies.

The digital handshake : seven proven strategies to grow your business using social media
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ISBN: 0470499273 9786612291234 1282291238 0470538430 9780470538432 9780470538456 0470538457 9780470538449 0470538449 9781282291232 6612291230 9780470499276 Year: 2009 Publisher: Hoboken, N.J. : Wiley & Sons,

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Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business. Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small

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