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Cet ouvrage sur l'olympisme après la Seconde Guerre mondiale, extrêmement bien documenté, montre comment le sport, jusqu'alors considéré comme apolitique, devient le terrain d'un affrontement culturel et idéologique global. Comment les États-Unis, utilisant la nature spectaculaire et dramatique du sport, ont su développer des stratégies de communication de portée universelle. Comment le modèle américain professionnel a supplanté l'amateurisme qui a disparu en tant qu'idéal. Les jeux Olympiques de Los Angeles, en 1984, cinq ans avant la chute du mur de Berlin, marquent en effet la victoire sportive et culturelle des Etats-Unis sur l'URSS. Cette victoire symbolise l'émergence de nouvelles formes de soft power qui véhiculent les normes et les valeurs du vainqueur à tous les niveaux de la société, parvenant ainsi à dicter l'agenda mondial. Grâce à des documents inédits, le lecteur comprend les stratégies mises en place afin de reléguer l'URSS au ban des nations civilisées. Mais au prix de quels compromis une telle victoire a-t-elle été rendue possible ? Quelles sont les séquelles de cet affrontement total ? Les compromis opérés sur les valeurs de la démocratie étaient-ils justifiés ? Ce livre de Jérôme Gygax aborde une dimension importante des relations internationales qui nous éclaire sur le statut et la place de la culture et du sport dans nos sociétés postmodernes, et nous permet d'en saisir les enjeux. L'olympisme peut-il aujourd'hui échapper à cette histoire particulière qui a fait de lui un instrument du pouvoir dans cette Guerre froide culturelle? Sa survie en tant que mouvement universel tient-elle à l'acceptation des règles du marché, si étranger à l'idéal olympique originel ?

Olympics --- Cold War --- International relations --- Jeux olympiques --- Guerre froide --- Relations internationales --- Political aspects --- Aspect politique --- Sports --- Nationalism and sports --- Olympics - Political aspects - United States --- Sports - Political aspects - United States --- Nationalism and sports - United States

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Sociology of sport --- Olympics --- History --- Political aspects --- Politics. --- 796.032 --- Olympic games --- -Olympics --- -SMV:olympische spelen --- SMV:filisofie --- SMV:olympische gedachte --- Games, Olympic --- Summer Olympics --- Sports --- Conservatism --- Decentralization --- Liberalism --- Political Factors --- Voting --- Political Activity --- Activities, Political --- Activity, Political --- Factor, Political --- Factors, Political --- Political Activities --- Political Factor --- Dissent and Disputes --- Olympische gedachte. Olympische beweging --- 796.032 Olympische gedachte. Olympische beweging --- Politics --- SMV:olympische spelen --- Olympics - History --- Olympics - Political aspects

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A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. . . . A good read from cover to cover." —Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology, Barnard College, Columbia University From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"---a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games. Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities---including the Chinese Communist Party itself---seek to influence and control the narratives through which the Beijing Games will be understood.

Olympics --- Political aspects. --- China --- Olympic games. --- Mass media. --- Cina --- Kinë --- Cathay --- Chinese National Government --- Chung-kuo kuo min cheng fu --- Republic of China (1912-1949) --- Kuo min cheng fu (China : 1912-1949) --- Chung-hua min kuo (1912-1949) --- Kina (China) --- National Government (1912-1949) --- China (Republic : 1912-1949) --- People's Republic of China --- Chinese People's Republic --- Chung-hua jen min kung ho kuo --- Central People's Government of Communist China --- Chung yang jen min cheng fu --- Chung-hua chung yang jen min kung ho kuo --- Central Government of the People's Republic of China --- Zhonghua Renmin Gongheguo --- Zhong hua ren min gong he guo --- Kitaĭskai︠a︡ Narodnai︠a︡ Respublika --- Činská lidová republika --- RRT --- Republik Rakjat Tiongkok --- KNR --- Kytaĭsʹka Narodna Respublika --- Jumhūriyat al-Ṣīn al-Shaʻbīyah --- RRC --- Kitaĭ --- Kínai Népköztársaság --- Chūka Jinmin Kyōwakoku --- Erets Sin --- Sin --- Sāthāranarat Prachāchon Čhīn --- P.R. China --- PR China --- Chung-kuo --- Zhongguo --- Zhonghuaminguo (1912-1949) --- Zhong guo --- Chine --- République Populaire de Chine --- República Popular China --- Catay --- VR China --- VRChina --- 中國 --- 中国 --- 中华人民共和国 --- Jhongguó --- Bu̇gu̇de Nayiramdaxu Dundadu Arad Ulus --- Bu̇gu̇de Nayiramdaqu Dumdadu Arad Ulus --- Bu̇gd Naĭramdakh Dundad Ard Uls --- Khi︠a︡tad --- Kitad --- Dumdadu Ulus --- Dumdad Uls --- Думдад Улс --- Kitajska --- China (Republic : 1949- ) --- PRC --- P.R.C. --- BNKhAU --- БНХАУ --- Mass media -- China. --- Olympic Games -- (29th : -- 2008 : -- Beijing, China). --- Olympics -- Political aspects -- China. --- Mass media --- Social Sciences --- Recreation & Sports --- Political aspects --- Games, Olympic --- Olympic games --- Summer Olympics --- Sports