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The Olympic games explained
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ISBN: 1134281501 113428151X 0203331702 9786610232819 1280232811 9780203331705 9780415346030 0415346037 9780415346047 0415346045 9781134281510 9781134281466 1134281463 9781134281503 0415346037 0415346045 6610232814 9781280232817 Year: 2005 Publisher: London New York Routledge

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Abstract

This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games.The text considers a range of topics including: the ancient Olympicsthe modern revival of the nineteenth century the development of the Games throughout the twentieth century. the media and the OlympicsOlympic marketing and sponsorship.Complemented by a dedicated website offering access to unique archive and other document sources, this book brings its audience the best Olympic educational expertise available


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The Olympic games
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ISBN: 1838677755 1838677739 9781838677756 9781838677763 1838677763 9781838677732 Year: 2020 Publisher: Bingley, UK

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Abstract

Do the Olympic Games really live up to their glowing reputation? As the biggest global sport mega-event, the Olympics command public attention, while Olympic mythology obscures their underlying function as a profit-making business. Unlike terms such as 'Olympic movement' and 'Olympic family', the concept of 'Olympic industry' focuses on sport as an economic and political enterprise, with its beneficiaries including sponsors, media rights holders, developers, and politicians. Negative impacts on host cities disproportionately threaten the lives and well-being of disadvantaged minorities. Citizens' Olympic resistance campaigns address a range of human rights abuses, while recent athlete activism also focuses on the doping problem and the sexual abuse of girls and women. Female athletes with 'differences of sexual development' face discriminatory gender policies that disqualify them from women's events. All of these issues are analysed through a feminist, anti-racist lens.


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Future of the Olympic Games
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ISBN: 0873223578 Year: 1992 Publisher: Champaign Human kinetics


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