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"Nike is one of the most popular sports apparel brands on the market. But before it grew to the worldwide success it is today, the brand started in Oregon with a college track and field coach, a wild idea, and a waffle iron. This title introduces fans to the history of one of the most iconic brands in sports."--

Sporting goods --- Athletic shoes --- Brand name products --- Sport clothes --- Nike (Firm) --- Nike (Firm)

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Sporting goods industry --- Articles de sport --- History --- Industrie --- Histoire --- Nike (Firm) --- Nike (Firme) --- History. --- Histoire

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Sporting goods industry --- Advertising --- Sports --- Articles de sport --- Publicité --- Marketing --- Social aspects. --- Marketing. --- Industrie --- Aspect social --- Nike (Firm) --- Publicité

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How and why are U.S. transnational corporations investing in the lives, educations, and futures of poor, racialized girls and women in the Global South? Is it a solution to ending poverty? Or is it a pursuit of economic growth and corporate profit? Drawing on more than a decade of research in the United States and Brazil, this book focuses on how the philanthropic, social responsibility, and business practices of various corporations use a logic of development that positions girls and women as instruments of poverty alleviation and new frontiers for capitalist accumulation. Using the Girl Effect, the philanthropic brand of Nike, Inc., as a central case study, the book examines how these corporations seek to address the problems of gendered poverty and inequality, yet do so using an instrumental logic that shifts the burden of development onto girls and women without transforming the structural conditions that produce poverty. These practices, in turn, enable corporations to expand their legitimacy, authority, and reach while sidestepping contradictions in their business practices that often exacerbate conditions of vulnerability for girls and women. With a keen eye towards justice, author Kathryn Moeller concludes that these corporatized development practices de-politicize girls' and women's demands for fair labor practices and a just global economy.

Poor girls --- Young women --- Corporate image --- Corporations --- Business corporations --- C corporations --- Corporations, Business --- Corporations, Public --- Limited companies --- Publicly held corporations --- Publicly traded corporations --- Public limited companies --- Stock corporations --- Subchapter C corporations --- Business enterprises --- Corporate power --- Disincorporation --- Stocks --- Trusts, Industrial --- Company image --- Corporate identity --- Industrial design coordination --- Women --- Young adults --- Girls --- Poor children --- Services for --- Management. --- Charitable contributions --- Public relations --- Economic conditions --- Girl Effect (Organization) --- Nike (Firm) --- NIKE, Inc. --- NIKE --- Nike World Headquarters --- Management --- E-books --- Sociology of the developing countries --- Sociology of the family. Sociology of sexuality --- Developing countries: economic development problems --- Developing countries --- India --- Africa --- United States --- Brazil --- United States of America --- business and economics. --- contemporary politics. --- economics. --- ending poverty. --- fair labor practices for women. --- gender studies. --- gender. --- gendered poverty. --- girl effect nike. --- girl effect. --- global economy. --- global south. --- historical rise of girl effect. --- new capitalist frontiers. --- nike in global south. --- nike. --- poor women in global south. --- social justice. --- social science. --- third world women. --- women in business. --- women in the global south. --- womens issues. --- womens labor issues. --- womens studies. --- Feminism --- Capitalism --- Education --- Development policy --- Poverty --- Companies --- Policy --- Book --- Non-governmental organizations --- Adolescence --- Economy --- Empowerment