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Powder is everywhere. We can find it in our day to day use, from flour to coffee. But this presence is enormous in several industries. From the metal industry to the chemical industry passing by the pharmaceutical businesses. The intensification in the use of powder leads to problems. Those issues can be solved by a better understanding of the product. Hence the powder characterization industry. The powder characterization industry is becoming more and more competitive. Granutools emerged as an outsider in the well-established firms in the field. This young and small Belgian company doubled its revenues every year since its foundation in 2015. The market areas are the USA and Europe. The rapid growth prevented developing a focus or a clear and structured strategy. The international environment is a major concern for the persistent future of the company.

Strategy --- Analysis --- international development --- Powder --- Business --- Business strategy --- SME strategy --- Strategic frameworks --- Niche market --- Sales --- SWOT --- BCG matrix --- Sciences économiques & de gestion > Stratégie & innovation