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Neue Grafik, the "International Review of graphic design and related subjects," was initiated by designer Josef Müller-Brockmann and published in eighteen issues between 1958 and 1965 by an editorial collective consisting of him, Richard Paul Lohse, Hans Neuburg und Carlo Vivarelli (LMNV). The complete volumes are now presented in this facsimile reprint. From a historical point of view, Neue Grafik can be seen as a programmatic platform and effective publishing organ of Swiss graphic design, an international authority in its field at the time. Protagonists of the Swiss school and its rigorous Zurich faction lead an essential discourse on the foundations of current communication and constructive design. The influence of this movement cannot be over-stated. The Swiss school, also called "Inter-national Style," became exemplary for the conceptual approach to corporate design of increasingly globally operating corporations and an influential precursor in the design of individual projects, such as posters, exhibitions, and publications. Neue Grafik is an important point of reference in the recent history of graphic design. After the heights of the digital revolution now follows a renewed concern for matter-of-fact concepts and clear form languages. This explains the interest in the almost fundamentalist stance of the four Zurich-based designers, who were responsible for the content of the magazine.
Commercial art. --- Graphic arts. --- Industrial design. --- Lohse, Richard Paul, --- Müller-Brockmann, Josef, --- Neuburg, Hans, --- Vivarelli, Carlo,
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They were reviled, ridiculed, and ignored. Today, the Zurich Concretists - along with Dada - are considered the most important art movement originating from Switzerland. Circle! Square! Progress! tells the story of the city's avant-garde movement, which is rooted in the Bauhaus and renewed the formal language of art, shaped design and architecture, and also positioned itself politically. It traces its relations to the heroes of Constructivist-Concrete art, such as Johannes Itten, Piet Mondrian, Sophie Taeuber-Arp, Theo van Doesburg, and Georges Vantongerloo, and looks at the influences that came from graphic art and advertising, jazz music and dance, color theory, and mathematics. Max Bill, Camille Graeser, Verena Loewensberg, and Richard Paul Lohse - a group incidentally thrown together rather than true conspirators - formed the center of gravity of a milieu that wrestled with critics, institutions, and authorities. Lavishly illustrated, the book explores Zurich as the habitat of highly gifted people engaged in lively debates at bohemian cafés, drifting in jazz clubs, celebrating excessively at the legendary annual artists' fancy dress ball, achieving fame and artistic triumphs with creative power and a sense of mission. It illuminates the Zurich Concretists' successes of the 1960s, their at times extremely violent quarrels of the 1970s, and their disputes about the beauty of form.
Art, Swiss --- Art, Modern --- Avant-garde (Aesthetics) --- Bill, Max --- Graeser, Camille, --- Loewensberg, Verena, --- Lohse, Richard Paul --- 1900-1999 --- Arp, Jean (Hans) --- Taeuber-Arp, Sophie --- van Doesburg, Theo --- Bloch, Ernst --- Coray, Hans --- Le Corbusier --- Dalang, Max --- Farner, Konrad --- Friedrich, Clara --- Giedion, Sigfried --- Girsberger, Hans --- Gomringer, Eugen --- Holz, Hans Heinz --- Lavater, Warja --- Mondrian, Piet --- Neuburg, Hans --- Roth, Alfred --- Tschichold, Jan --- Stankowski, Anton --- Loewensberg, Verena --- Graeser, Camille --- GGK (Gerstner, Gredinger + Kutter)
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