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Selling --- Marketing --- Customer services. --- Key accounts. --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Key accounts in marketing --- National accounts marketing --- Key accounts in selling --- Customer relations --- Customer services
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Marketing --- Selling --- Relationship marketing. --- Industrial marketing --- Key accounts. --- Management. --- Relationship marketing --- Customer relations --- Key accounts in selling --- Key accounts in marketing --- National accounts marketing --- Customer services --- Key accounts --- Management --- E-books
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Industrial, consumer products and services companies all face different challenges. Addressing these challenges, each chapter in this work looks at one part of the planning process, explaining the methodology, planning techniques and structures, with examples, formats and checklists to help you implement the key account planning process.
Selling --- Sales management. --- Marketing --- Customer services. --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Customer relations --- Key accounts in marketing --- National accounts marketing --- Customer services --- Management, Sales --- Industrial management --- Key accounts in selling --- Key accounts.
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In times of fierce competition in business-to-business markets strong and economically sound business relationships with a company's customers rank among the main success factors. As a well established marketing management conception, key account management is of particular significance in this context. Interestingly enough, empirical research studies have recently proved that relationship marketing, and particularly key account management, does not achieve the economic value originally expected. Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies. In addition, the author gives a comprehensive overview on the key account management conception and its controlling tools.
Consumers --- Marketing --- Selling --- Transaction costs --- Management. --- Key accounts. --- Cost --- Externalities (Economics) --- Right of property --- Key accounts in selling --- Key accounts in marketing --- National accounts marketing --- Customer services --- Customers (Consumers) --- Shoppers --- Persons --- Marketing. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets
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658.8.133 --- Selling --- -Marketing --- -Customer services --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Customer relations --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Salesmanship --- Salesmen and salesmanship --- Business --- Advertising --- Marketing --- Sales promotion --- Industrial marketing. Business to business marketing --- Key accounts --- Customer services --- Key accounts in selling --- Key accounts in marketing --- National accounts marketing
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