Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This book investigates the narrative properties of the 19th-century verse novel. The genre grew out of Lord Byron’s Don Juan and established itself in various European literatures, with famous examples such as Pushkin’s Eugene Onegin. The proposed analysis is unique in the existing literature in defining the genre based on formal properties and in examining its exceptional, reflexive structure in detail. Apart from 19th-century texts, verse novels from contemporary literature are also includ-ed, and thus the connection between these two contexts is discussed for the first time extensively.

Fiction --- History and criticism. --- Byron --- Genre theory --- Reflexivity --- Romanticism --- Narrative structure --- Verse novel

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This thesis explores the long-term retention of elements in storytelling advertising, focusing on how various narrative components—such as characters, plot, settings, brand messages, and brand integrations—are recalled over time. Through a qualitative longitudinal study, participants were exposed to selected advertisements and interviewed immediately after viewing, one week later, and one month later to assess recall dynamics. The findings reveal that messages, particularly explicit ones, exhibit the least memory decay, demonstrating a strong associative power that helps them remain salient in consumers' minds. Brand heritage, especially when integrated deeply into the narrative, also showed significant retention, further emphasizing the importance of storytelling in brand communication. Main characters were consistently recalled due to their central role and emotional connection with viewers, while settings and certain plot elements experienced greater memory decay, particularly when they were less emotionally engaging. The pointed reasons for high levels of retention in certain elements were due to being emotionally impactful, central to the narrative, and associative with the other elements. The findings offer both practical insights for marketers aiming to optimize their narrative strategies and theoretical contributions to the understanding of memory retention in narrative advertising.

Narrative Advertising --- Memory Retention --- Brand Storytelling --- Advertising Recall --- Longitudinal Study --- Communication Strategy --- Narrative Structure --- Sciences économiques & de gestion > Marketing

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

In this pathbreaking and provocative analysis of the aesthetics of law, the historian, legal theorist, and musician Desmond Manderson argues that by treating a text, legal or otherwise, as if it were merely a sequence of logical propositions, readers miss its formal and symbolic meanings. Creatively using music as a model, he demonstrates that law is not a sterile, rational structure, but a cultural form to be valued and enhanced through rhetoric and metaphors, form, images, and symbols. To further develop this argument, the book is divided into chapters, each of which is based on a different musical form. Law, for Manderson, should strive for neither coherence nor integrity. Rather, it is imperfectly realized, constantly reinterpreted, and always in flux. Songs without Music is written in an original, engaging, and often humorous style, and exhibits a deep knowledge of both law and music. It successfully traverses several disciplines and builds an original and persuasive argument for a legal aesthetic. The book will appeal to a broad readership in law, political theory, literary criticism, and cultural studies.

Law and aesthetics. --- Aesthetics and law --- Aesthetics --- aesthetics. --- argument. --- argumentation. --- composition. --- creative nonfiction. --- cultural studies. --- form. --- justice. --- law. --- legal argument. --- legal brief. --- legal interpretation. --- legal precedence. --- legal text. --- legal writing. --- literary criticism. --- living constitution. --- living law. --- metaphor. --- music theory. --- music. --- musical forms. --- narrative structure. --- narrative theory. --- nonfiction. --- philosophy. --- political theory. --- rhetoric. --- symbolism. --- text. --- writing.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

"For the specialist in the study of narrative structure, this is a solid and very perceptive exploration of the issues salient to the telling of a story—whatever the medium. Chatman, whose approach here is at once dualist and structuralist, divides his subject into the 'what' of the narrative (Story) and the 'way' (Discourse). Chatman's command of his material is impressive."—Library Journal

Narrative Structure in Fiction and Film. --- Narrative Structure in Fiction. --- Narrative Structure in Film. --- Roland Barthes. --- art of storytelling. --- character analysis. --- character writing. --- creating a character . --- creative writing. --- different narrators. --- discourse. --- elements of storytelling. --- ethos. --- film writing. --- form of content. --- form of expression. --- how to begin writing. --- how to tell a story. --- how to write a character. --- how to write a film. --- how to write a movie. --- how to write a novel. --- how to write a story. --- how to write character traits. --- how to write plot. --- how to write point of view. --- how to write setting. --- how to write suspense. --- introduction to writing. --- linguistics and semiotics. --- literary criticism. --- literary theory. --- movie criticism. --- movie writing. --- narratee. --- narration in the fiction film. --- narration. --- narrative and poetics. --- narrative discourse. --- narrative fiction. --- narrative inference. --- narrative motivation. --- narrative structure. --- narrative studies. --- narrative theory. --- narrativeology. --- narratology. --- narrators. --- reading for the plot. --- rhetoric of fiction. --- rhetoric. --- storytelling. --- substance of content. --- substance of expression. --- theory of literature. --- theory of plot. --- types of plots. --- typology of plot. --- what are different styles of stories. --- what is a plot. --- what is setting.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

As a sustained analysis of the connections between narrative structure and meaning in the History of the Peloponnesian War, Carolyn Dewald's study revolves around a curious aspect of Thucydides' work: the first ten years of the war's history are formed on principles quite different from those shaping the years that follow. Although aspects of this change in style have been recognized in previous scholarship, Dewald has rigorously analyzed how its various elements are structured, used, and related to each other. Her study argues that these changes in style and organization reflect how Thucydides' own understanding of the war changed over time. Throughout, however, the History's narrative structure bears witness to Thucydides' dialogic efforts to depict the complexities of rational choice and behavior on the part of the war's combatants, as well as his own authorial interest in accuracy of representation. In her introduction and conclusion, Dewald explores some ways in which details of style and narrative structure are central to the larger theoretical issue of history's ability to meaningfully represent the past. She also surveys changes in historiography in the past quarter-century and considers how Thucydidean scholarship has reflected and responded to larger cultural trends.

HISTORY / Ancient / General. --- Thucydides. --- Greece --- History --- Historiography. --- Thucydides. -- History of the Peloponnesian War.. --- Greece -- History -- Peloponnesian War, 431-404 B.C.. --- Greece -- History -- Peloponnesian War, 431-404 B.C. -- Historiography. --- aegean war. --- alcibiades. --- ancient greece. --- archidamian. --- argos. --- athens. --- brasidas. --- chios. --- classical history. --- classical studies. --- community. --- delos. --- diplomacy. --- heroes. --- historiography. --- history. --- interregnum. --- ionia. --- lacedaemonians. --- locrian. --- melos. --- military history. --- military. --- narrative structure. --- narrative technique. --- narrative theory. --- narrative. --- nonfiction. --- peace. --- peloponnesian war. --- sicily. --- thucydides. --- unit of action. --- war. --- warriors.