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This Special Issue on ‘Sustainability and Visitor Management in Tourist Historic Cities’ explores new trends and methods that contribute to sustainable practices for tourism planning and management in historic cities. Thanks to the differentiated approaches adopted by the authors, the Special Issue reflects on the environmental, physical, cultural, and social effects that tourism activity provokes in tourist historic cities. Considering the present debate on tourism in historic cities, there is a special focus on resident perceptions and the social problems and conflicts associated with various tourist activities that have emerged in recent years. New methodologies and sources to measure tourism impacts are also addressed in this book, especially the use of big data technology, another relevant topic. Papers include one literature review and six case studies in the historic cities of Seville and Toledo (Spain), Venice and Matera (Italy), and Porto (Portugal) and Popayán (Colombia). This Special Issue provides practical tools and policy recommendations to measure tourism impacts and promote sustainable management in tourist historic cities.
tourism development --- residents’ opinions --- residents’ perceptions --- tourism impacts --- historic city --- cultural tourism --- Toledo --- “big events” --- experiential tourism --- Matera “European Capital of Culture 2019” --- vulnerability --- right to the city --- tourism rents --- Seville --- tourist movement --- GPS --- NFC --- tourist card --- questionarie --- tourism destination --- big data --- tourism sustainability --- official statistics --- indicators --- urban tourism --- culture-led regeneration --- cultural capital --- sustainability --- Porto city centre --- overtourism --- Venice --- social impacts --- residents’ perception
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This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. Whether you work with a brand, retail storefront or are studying to do just that, we wrote A Beginner's Guide to Mobile Marketing to help you learn about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. As you are well aware, cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, we introduce ways that marketers can use Smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, search, text messaging (SMS/MMS/RMM), mobile advertising, location-based services, retail programs and more. NFC, QR codes and texting are a few pull tactics introduced, alongside push tactics like beacons, ads and in-app push notifications. Tablets require a different strategy but this book touches on that to offer background on mobile vs. tablet marketing. Citing the latest and greatest third-party research, learn from an expert about mobile marketing, starting with the basics and ending with a roadmap to develop and measure strategic mobile marketing campaigns. Along the way, participate in exercises to ensure that you understand the material and how to apply it to the real world. Whether you are an educator, student, professional, or mobile maven, we hope that you enjoy the content and case studies we bring to life in this book.
Cell phone advertising. --- Internet marketing. --- analytics --- apps --- banners --- beacons --- brand --- case studies --- display --- iBeacon --- integrated strategy --- location-based services --- MMS --- mobile ads --- mobile advertising --- mobile at retail --- mobile marketing --- mobile search --- mobile site --- mobile web --- mobile website --- multi-media messaging --- NFC --- nonprofit --- omni-channel experience --- push notifications --- QR code --- retailer --- RMM --- ROI --- search --- SMS --- social --- SOLOMO --- sports marketing --- success measurement --- tablets --- text messaging
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This Special Issue on ‘Sustainability and Visitor Management in Tourist Historic Cities’ explores new trends and methods that contribute to sustainable practices for tourism planning and management in historic cities. Thanks to the differentiated approaches adopted by the authors, the Special Issue reflects on the environmental, physical, cultural, and social effects that tourism activity provokes in tourist historic cities. Considering the present debate on tourism in historic cities, there is a special focus on resident perceptions and the social problems and conflicts associated with various tourist activities that have emerged in recent years. New methodologies and sources to measure tourism impacts are also addressed in this book, especially the use of big data technology, another relevant topic. Papers include one literature review and six case studies in the historic cities of Seville and Toledo (Spain), Venice and Matera (Italy), and Porto (Portugal) and Popayán (Colombia). This Special Issue provides practical tools and policy recommendations to measure tourism impacts and promote sustainable management in tourist historic cities.
Research & information: general --- tourism development --- residents’ opinions --- residents’ perceptions --- tourism impacts --- historic city --- cultural tourism --- Toledo --- “big events” --- experiential tourism --- Matera “European Capital of Culture 2019” --- vulnerability --- right to the city --- tourism rents --- Seville --- tourist movement --- GPS --- NFC --- tourist card --- questionarie --- tourism destination --- big data --- tourism sustainability --- official statistics --- indicators --- urban tourism --- culture-led regeneration --- cultural capital --- sustainability --- Porto city centre --- overtourism --- Venice --- social impacts --- residents’ perception
Choose an application
This Special Issue on ‘Sustainability and Visitor Management in Tourist Historic Cities’ explores new trends and methods that contribute to sustainable practices for tourism planning and management in historic cities. Thanks to the differentiated approaches adopted by the authors, the Special Issue reflects on the environmental, physical, cultural, and social effects that tourism activity provokes in tourist historic cities. Considering the present debate on tourism in historic cities, there is a special focus on resident perceptions and the social problems and conflicts associated with various tourist activities that have emerged in recent years. New methodologies and sources to measure tourism impacts are also addressed in this book, especially the use of big data technology, another relevant topic. Papers include one literature review and six case studies in the historic cities of Seville and Toledo (Spain), Venice and Matera (Italy), and Porto (Portugal) and Popayán (Colombia). This Special Issue provides practical tools and policy recommendations to measure tourism impacts and promote sustainable management in tourist historic cities.
Research & information: general --- tourism development --- residents’ opinions --- residents’ perceptions --- tourism impacts --- historic city --- cultural tourism --- Toledo --- “big events” --- experiential tourism --- Matera “European Capital of Culture 2019” --- vulnerability --- right to the city --- tourism rents --- Seville --- tourist movement --- GPS --- NFC --- tourist card --- questionarie --- tourism destination --- big data --- tourism sustainability --- official statistics --- indicators --- urban tourism --- culture-led regeneration --- cultural capital --- sustainability --- Porto city centre --- overtourism --- Venice --- social impacts --- residents’ perception
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This work provides an assessment of the current state of near field communication (NFC) security, it reports on new attack scenarios, and offers concepts and solutions to overcome any unresolved issues. The work describes application-specific security aspects of NFC based on exemplary use-case scenarios and uses these to focus on the interaction with NFC tags and on card emulation. The current security architectures of NFC-enabled cellular phones are evaluated with regard to the identified security aspects.
Engineering. --- Communications Engineering, Networks. --- Systems and Data Security. --- Information Systems Applications (incl. Internet). --- Security Science and Technology. --- Data protection. --- Telecommunication. --- Ingénierie --- Protection de l'information (Informatique) --- Télécommunications --- Electrical & Computer Engineering --- Engineering & Applied Sciences --- Electrical Engineering --- Near-field communication --- Smartphones --- Security measures. --- Smart cell phones --- Smart phones --- NFC (Near-field communication) --- Computer security. --- System safety. --- Electrical engineering. --- Cell phones --- Pocket computers --- Magnetic communication (Wireless communication systems) --- Magnetic induction communication, Near-field --- Magneto-inductive communication systems --- Near-field magnetic induction communication --- Wireless communication systems --- Radio frequency identification systems --- Smart cards --- Computer privacy --- Computer system security --- Computer systems --- Computers --- Cyber security --- Cybersecurity --- Electronic digital computers --- Protection of computer systems --- Security of computer systems --- Data protection --- Security systems --- Hacking --- Electric communication --- Mass communication --- Telecom --- Telecommunication industry --- Telecommunications --- Communication --- Information theory --- Telecommuting --- Protection --- Security measures --- Application software. --- Safety, System --- Safety of systems --- Systems safety --- Accidents --- Industrial safety --- Systems engineering --- Application computer programs --- Application computer software --- Applications software --- Apps (Computer software) --- Computer software --- Electric engineering --- Engineering --- Prevention
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