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An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.
Motion pictures in advertising --- Silent films --- History. --- History.
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Documentary films --- Industrial films --- Motion pictures in advertising --- History and criticism
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Advertising. Public relations --- Film --- film --- geschreven pers --- filmsociologie --- filmkritiek --- Motion pictures in advertising --- Film criticism --- Cinéma dans la publicité --- Critique cinématographique --- Film criticism. --- Motion pictures in advertising. --- Cinéma dans la publicité --- Critique cinématographique --- Critique cinematographique --- Presse et le cinema
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Motion pictures in advertising --- Cinéma dans la publicité --- Motion pictures in advertising. --- 791.43.03 --- #SBIB:309H1331 --- Advertising, Motion pictures in --- Moving-pictures in advertising --- Advertising --- Filmstijlen --- Films met een persuasieve functie (met inbegrip van de propaganda- en reclamefilm) --- 791.43.03 Filmstijlen --- Cinéma dans la publicité
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Motion pictures in advertising --- Product placement in mass media --- History. --- Kerry Segrave --- film --- Verenigde Staten --- twintigste eeuw --- reclame --- film en economie --- film en reclame --- product placement --- Hollywood --- 791.43 --- 766.036 --- Placement of products in mass media --- Product placement in motion pictures --- Product placement in television programs --- Advertising --- Mass media --- Advertising, Motion pictures in --- Moving-pictures in advertising --- History
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