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Book
Profit margins : the American silent cinema and the marginalization of advertising
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ISBN: 0253059372 Year: 2021 Publisher: Bloomington, Indiana : Indiana University Press,

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Abstract

An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.

The sponsored film
Author:
ISBN: 0803867344 Year: 1976 Publisher: New York (N.Y.): Hastings house

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Book
Cinéma, presse et public
Authors: ---
ISBN: 2725602521 9782725602523 Year: 1978 Publisher: Paris : Retz [= CEPL (Centre d'Etude et de Promotion de la Lecture)],


Book
Le film publicitaire
Author:
ISBN: 2851993747 9782851993748 Year: 1985 Publisher: [Paris] : H. Veyrier,

Der Werbefilm : ein Beitrag zur Entwicklungsgeschichte des Genres vom Stummfilm zum frühen Ton- und Farbfilm
Author:
ISBN: 3487074532 Year: 1983 Publisher: Hildesheim Olms

Product Placement in Hollywood Films : A History
Author:
ISBN: 0786419040 Year: 2004 Publisher: Jefferson McFarland & Company

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