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This thesis by Torbjörn Andersson explores the concept of aesthetic flexibility in the context of modular product development and brand management. It investigates how modular strategies affect the visual appearance and design processes of complex product portfolios. Through five studies, the research examines the constraints and possibilities of managing visual coherence and diversity within branded products. It introduces four aesthetic flexibility strategies and a model illustrating how portfolio extension strategies influence design aesthetics. The work aims to advance the understanding of product design's visual aspects for professionals, academics, and students in industrial design and engineering.
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In der klassischen Ökonomik ist in der Regel der statische Gleichgewichtszustand einer einfachen Wirtschaft der zentrale Betrachtungsgegenstand. Mit dem Simulationsprogramm EconSim entwickelt der Autor ein Modell, das es Ökonomen ermöglichen soll, deutlich komplexere Abbilder realer Wirtschaften zu erschaffen und diese konsistent und systematisch zu analysieren. Dabei ist der zentrale Gedanke die Schaffung eines möglichst modularen Werkzeugs, das es erlaubt eine große Vielzahl verschiedener Situationen und Zusammenhänge abzubilden und jederzeit weitere Elemente hinzuzufügen. Janis Kesten-Kühne analysiert wesentliche ökonomische Merkmale von Marktprozessen für bestimmte Marktvermittlungsformen und stellt sie entsprechenden Ergebnissen standardökonomischer Gleichgewichtsmodelle gegenüber. Der verfolgte Ansatz des Autors ist ein wichtiger Beitrag zur ökonomischen Forschung. Der Inhalt Theoretische Grundlagen Modellbildung Semantische Mächtigkeit Simulationsstudien Die Zielgruppen Dozent*innen und Student*innen der Wirtschaftswissenschaften, Wirtschaftsinformatik, Informatik Fach- und Führungskräfte mit Bezug zu Angewandter BWL in Richtung strategisches Management und Entscheidungsunterstützung Der Autor Janis Kesten-Kühne hat Maschinenbau und Wirtschaftsingenieurwesen an der TU Clausthal studiert. Anschließend promovierte er am Lehrstuhl für Volkswirtschaftslehre am Institut für Wirtschaftswissenschaft der TU Clausthal und ist dort derzeit als Postdoc tätig.
Multiagent systems. --- Modularity (Engineering) --- Economics --- Psychological aspects.
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Flexible manufacturing systems --- Industrial design --- Modularity (Engineering) --- Product design
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Flexible manufacturing systems --- Industrial design --- Modularity (Engineering) --- Product design
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We live in a dynamic economic and commercial world, surrounded by objects of remarkable complexity and power. In many industries, changes in products and technologies have brought with them new kinds of firms and forms of organization. We are discovering news ways of structuring work, of bringing buyers and sellers together, and of creating and using market information. Although our fast-moving economy often seems to be outside of our influence or control, human beings create the things that create the market forces. Devices, software programs, production processes, contracts, firms, and markets are all the fruit of purposeful action: they are designed. Using the computer industry as an example, Carliss Y. Baldwin and Kim B. Clark develop a powerful theory of design and industrial evolution. They argue that the industry has experienced previously unimaginable levels of innovation and growth because it embraced the concept of modularity, building complex products from smaller subsystems that can be designed independently yet function together as a whole. Modularity freed designers to experiment with different approaches, as long as they obeyed the established design rules. Drawing upon the literatures of industrial organization, real options, and computer architecture, the authors provide insight into the forces of change that drive today's economy.
Electronic digital computers --- Modularity (Engineering) --- Computer industry --- Industrial organization. --- Design and construction --- History.
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Design reuse techniques have become the subject of books, conferences, and podium discussions over the last few years. However, most discussions focus on higher-level abstraction like RTL descriptions, which can be synthesized. Design reuse is often seen as an add-on to normal design activity, or a special design task that is not an integrated part of the existing design flow. This may all be true for the ASIC world, but not for high-speed, high-performance microprocessors. In the field of high-speed microprocessors, design reuse is an integrated part of the design flow. The method of choice in this demanding field was, and is always, physical design reuse at the layout level. In the past, the practical implementations of this method were linear shrinks and the lambda approach. With the scaling of process technology down to 0.18 micron and below, this approach lost steam and became inefficient. The only viable solution is a method, which is now called Automatic Layout Modification (ALM). It combines compaction, mask manipulation, and correction with powerful capabilities. Automatic Layout Modification, Including design reuse of the Alpha CPU in 0.13 micron SOI technology is a welcome effort to improving some of the practices in chip design today.
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