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This cutting edge book considers the question of Islam and commercialisation in Indonesia, a majority Muslim, non-Arab country. Revealing the cultural heterogeneity behind rising Islamism in a democratizing society, it highlights the case of television production and the identity of its viewers. Drawing from detailed case studies from across islands in the diverse archipelagic country, it contends that commercial television has democratised the relationship between Islamic authority and the Muslim congregation, and investigates the responses of the heterogeneous middle class towards commercial da’wah. By taking the case of commercial television, the book argues that what is occurring in Indonesia is less related to Islamic ideologisation than it is a symbiosis between Muslim middle class anxieties and the workings of market forces. It examines the web of relationships that links Islamic expression, commercial television, and national imagination, arguing that the commercialisation of Islam through national television discloses unrequited expectations of equality between ethnic and religious groups as well as between regions.

Islam --- Commercialism --- Culture --- Islam. --- Ethnology --- Communication. --- Cultural and Media Studies. --- Media and Communication. --- Asian Culture. --- Mohammedanism --- Muhammadanism --- Muslimism --- Mussulmanism --- Religions --- Muslims --- Cultural studies --- Communication, Primitive --- Mass communication --- Sociology --- Study and teaching. --- Asia. --- Mercantilism (Commercialism) --- Capitalism --- Islam in mass media --- Muslims on television --- Islam and culture --- Television broadcasting --- Middle class --- Religious aspects --- Social aspects --- Ethnology-Asia. --- Ethnology—Asia. --- Indonesia. --- Dutch East Indies --- Dutch East Indies (Territory under Japanese occupation, 1942-1945) --- Endonèsie --- Indanezii︠a︡ --- Indoneshia --- Indoneshia Kyōwakoku --- Indonesië --- Indonesya --- Indonezia --- Indonezii︠a︡ --- Indonezija --- İndoneziya --- İndoneziya Respublikası --- Indūnīsīyā --- Induonezėjė --- Jumhūrīyah Indūnīsīyā --- PDRI --- Pemerintah Darurat Republik Indonesia --- R.I. --- Republic of Indonesia --- Republic of the United States of Indonesia --- Republica d'Indonesia --- Republiek van Indonesië --- Republik Indonesia --- Republik Indonesia Serikat --- Republika Indonezii︠a︡ --- Republika Indonezija --- Rėspublika Indanezii︠a︡ --- RI --- United States of Indonesia --- Yinni --- Islam - Indonesia --- Islam and culture - Indonesia --- Television broadcasting - Indonesia - Religious aspects --- Television broadcasting - Religious aspects - Islam --- Television broadcasting - Social aspects - Indonesia --- Middle class - Indonesia