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"Producing and Consuming the Craft Beer Movement is an ethnographic analysis of the craft beer movement and its rapid development as an industry that articulated a different set of values: celebrating, quality, community, and good taste. This book will provide an excellent foundation for considering craft beer and an entrepreneurial practice that produces other forms of value beyond monetary value. The craft beer movement has been an important movement for thinking about contemporary consumer culture, and how that consumer culture might develop a very different set of values and priorities from those of the dominant consumer culture that is created by large-scale industries focused on the instrumental values of profit and efficiency. Located in one site, the ethnography is situated within the larger context of the rise of digital media, the evolution of cities, and the latest stage of the capitalist marketplace. The book is distinctive as it is ethnographic in its methodology. It is focused on one locale, the metropolitan area around Philadelphia. Philadelphia, along with Boston, Denver, San Diego and a few other cities, was a central location for the early development of the craft beer industry. With its interdisciplinary approach, individuals with interests in digital and social media, consumer culture, political economy, ethnography, and contemporary cultural theory will find this an interesting case study of an important industry that developed from the homebrewing movement to become an important craft industry that is now a global phenomenon. This book is directed to a broad range of readers interested in new media, consumer culture, craft and contemporary capitalist culture. The book embeds the local in the larger historical and political economic context. Readers would include faculty members in communication, media studies, cultural studies, sociology, and anthropology. Students at a graduate and upper level undergraduate level would be interested as well"--
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Beer is made up of various bioactive substances containing antioxidants and specific ingredients with potentially beneficial effects on the human body if consumed in moderation. During the production process, the addition of hops, cereals, and malt leads to an increased content of naturally occurring antioxidant compounds in beer, mainly phenolic compounds. This book presents information on the history, compositional analysis, and brewing process of craft beers. It covers aspects of fruit fortification to different craft brewed beers and how it will enhance the nutritional composition, antioxidant properties, color, and sensory attributes of beers. The alcohol industry continues to grow quickly worldwide, and this book provides relevant research literature about recent studies and experimentation in beer, which will be helpful to students, researchers, industrialists, producers, and many others. The incorporation of fruits for the fortification of beers is a topic of interest, resulting in the need for more innovative and effective methods and steps in the production of newer variants of beers.
Microbreweries --- Beer
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Biotechnology --- Belgium --- Microbreweries
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Decades of stagnating demand for beer and the emergence of global brewing conglomerates had seen many of Britain’s longstanding breweries disappear and a decline in the diversity of beer styles on offer. However, following similar developments in the USA and Australia, the emergence of new craft breweries in the UK, producing small batch beers in an ever-increasing range of styles has re-vitalised the industry. Supporting employment both within brewing and hospitality while contributing to the cultural and economic fabric of society, the emergence of this craft beer revolution deserves greater scholarly attention than it has received to date. Researching Craft Beer enhances theoretical and practical understandings of craft beer both within the UK and beyond. This edited collection is interdisciplinary in nature and will appeal to a wide range of scholars, practitioners, and enthusiasts of craft beer. Chapters authored from a range of business, sociology and law perspectives examine the production, sale, values, serving and cultural significance of craft beer. The volume offers insights for aspiring and present owners of breweries, those looking to open a craft beer bar as well as other beer researchers the volume offers a prescient assessment of historic, present, and likely future developments within the sector.
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"The highly illustrated story of America's oldest and most iconic craft brewery, featuring a history of American brewing traditions and clone beer recipes for Anchor's top brews including Anchor Steam and California Lager"--
Brewing industry --- Microbreweries --- Brewing industry --- Microbreweries --- History. --- History. --- History. --- History.
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"When Alberta eliminated its laws around mandatory minimum brewing capacity in 2013, the industry suddenly opened to the possibility of small-batch craft breweries. From roughly a dozen in operation before deregulation, there are now more than a hundred today. Messenger takes readers on the road with him to investigate artifacts left behind by Alberta brewers dating to the late-1800s, to farms responsible for the provinces unrivalled malt, and into the brewhouses and backstories of some of Canadas best new beer makers. It is an insiders look at history in the making."--
Breweries --- Microbreweries --- Beer industry --- History
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Microbreweries --- Bars (Drinking establishments) --- Kansas
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Beer --- Microbreweries --- Food habits --- Social aspects --- History.
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Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes. While this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy.
Brewing industry --- Microbreweries. --- Beer industry --- Management
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