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Metaphern und Metonymien sind Phänomene, die unser Denken, Sprechen und Handeln bestimmen und sich u.a. sprachlich manifestieren.Im Hinblick auf die Analyse von Metaphern und Metonymien sind gegenwärtig Tendenzen zu beobachten, die die Phänomene nicht mehr ausschließlich aus kognitiver Perspektive betrachten, da eine ausschließlich kognitive Beschreibung von Metaphern und Metonymien zu kurz greift. Stattdessen werden integrative und interdisziplinäre Ansätze verfolgt, die empirisch orientiert sind und neben kognitiven vor allem soziopragmatische, historische oder sprachvergleichende Aspekte in die Analyse integrieren. Der Sammelband greift diese aktuellen Tendenzen auf. Auf der Basis empirischer Untersuchungen von Metaphern und Metonymien sowohl aus einzelsprachlicher, sprachvergleichender und interdisziplinärer Perspektive werden in den einzelnen Beiträgen theoretische und methodische Fragestellungen diskutiert sowie neue Perspektiven der Forschung eröffnet. Open Access:Die freie Verfügbarkeit der E-Book-Ausgabe dieser Publikation wurde im Juli 2019 nachträglich ermöglicht durch den Fachinformationsdienst Linguistik.https://www.linguistik.de/

Cognitive grammar. --- Metaphor. --- Metonyms. --- Metonymy --- Figures of speech --- Parabole --- Reification --- Cognitive linguistics --- Grammar, Comparative and general --- Psycholinguistics --- Discourse Analysis. --- Metonymy. --- Psycholinguistics.

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Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. In particular, advertising offers countless opportunities to explore the way in which people think creatively through metaphor and metonymy. 0This book offers the first large-scale study of a multimodal corpus of 210 advertisements. The reader is presented with a description of the corpus in terms of the distribution of conceptual operations (for the purposes of this work, metaphor and metonymy) and use of modal cues. Subsequently, the weight of mode and marketing strategy to trigger more or less amounts of conceptual complexity is analyzed. This corpus-based survey is complemented with the qualitative analysis of three novel metaphor-metonymy interactions that stem from the data and that have not yet been surveyed in multimodal use. The results show that metaphtonymy (a metaphor-metonymy compound) is the most frequet conceptual operation in the corpus; that there is a significant effect of the use of modes in the activation of different amounts of conceptual complexity; and that the type of advertised product and the marketing strategy has no significant effect on the number and complexity of conceptual mappings in the advertisement.

Metaphor. --- Metonyms. --- Advertising --- Metonymy --- Figures of speech --- Parabole --- Reification --- Language. --- Advertising. Public relations --- Lexicology. Semantics

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The notion of matrix domain in metonymy needs further exploration in connection to its role in the unfolding of contextual elements in discourse. On the basis of different dialogues in Chinese, I examine the way shifts in indirect speech act meaning relate to changes in the metonymic source and target domains underlying such meaning. I claim that matrix domains can have different configurations within the same discourse: in some situations, one source domain can map onto more than one target domain, while in others several source domains can map onto only one target domain. I propose that speech acts sometimes change from one (sub)type to another as the speaker-hearer interaction develops, remodeling the initial configuration of the matrix domain.

Metonyms. --- Cognitive grammar. --- Cognitive linguistics --- Grammar, Comparative and general --- Psycholinguistics --- Metonymy --- Figures of speech --- Cognitive grammar --- Metonyms

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Metonymy in Language and Thought gives a state-of-the-art account of metonymic research. The contributions have different disciplinary and theoretical backgrounds in linguistics, psycholinguistics, psychology and literary studies. However, they share the assumption that metonymy is a cognitive phenomenon, a "figure of thought," underlying much of our ordinary conceptualization that may be even more fundamental than metaphor. The use of metonymy in language is a reflection of this conceptual status. The framework within which metonymy is understood in this volume is that of scenes, frame

Psycholinguistics --- Grammar --- Pragmatics --- Metonyms --- Cognitive grammar --- Cognitive grammar -- Congresses. --- Metonyms -- Congresses. --- Philology & Linguistics --- Languages & Literatures --- Metonymy --- Figures of speech --- Metonyms - Congresses --- Cognitive grammar - Congresses

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Conferences - Meetings --- Language and languages --- Metonyms --- Metonymy --- Figures of speech --- Foreign languages --- Languages --- Anthropology --- Communication --- Ethnology --- Information theory --- Meaning (Psychology) --- Philology --- Linguistics