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The menstrual product industry has played a large role in shaping the last hundred years of menstrual culture, from technological innovation to creative advertising, education in classrooms and as employers of thousands in factories around the world. How much do we know about this sector and how has it changed in later decades? What constitutes 'the industry', who works in it, and how is it adapting to the current menstrual equity movement?Cash Flow provides a new academic study of the menstrual corporate landscape that links its twentieth-century origins to the current 'menstrual moment'. Drawing on a range of previously unexplored archival materials and interviews with industry insiders, each chapter examines one key company and brand: Saba in Norway, Essity in Sweden, Tambrands in the Soviet Union, Procter & Gamble in Britain and Europe, Kimberly-Clark in North America, and start-ups Clue and Thinx. By engaging with these corporate collections, the book highlights how the industry has survived as its consumers continually change.

Menstrual products industry. --- Menstruation.

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The menstrual product industry has played a large role in shaping the last hundred years of menstrual culture, from technological innovation to creative advertising, education in classrooms and as employers of thousands in factories around the world. How much do we know about this sector and how has it changed in later decades? What constitutes 'the industry', who works in it, and how is it adapting to the current menstrual equity movement?Cash Flow provides a new academic study of the menstrual corporate landscape that links its twentieth-century origins to the current 'menstrual moment'. Drawing on a range of previously unexplored archival materials and interviews with industry insiders, each chapter examines one key company and brand: Saba in Norway, Essity in Sweden, Tambrands in the Soviet Union, Procter & Gamble in Britain and Europe, Kimberly-Clark in North America, and start-ups Clue and Thinx. By engaging with these corporate collections, the book highlights how the industry has survived as its consumers continually change.

Menstrual products industry. --- Menstruation.

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• Reference Manager
• EndNote
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The menstrual product industry has played a large role in shaping the last hundred years of menstrual culture, from technological innovation to creative advertising, education in classrooms and as employers of thousands in factories around the world. How much do we know about this sector and how has it changed in later decades ? What constitutes 'the industry', who works in it, and how is it adapting to the current menstrual equity movement ? Cash Flow provides a new academic study of the menstrual corporate landscape that links its twentieth-century origins to the current 'menstrual moment'. Drawing on a range of previously unexplored archival materials and interviews with industry insiders, each chapter examines one key company and brand : Saba in Norway, Essity in Sweden, Tambrands in the Soviet Union, Procter & Gamble in Britain and Europe, Kimberly-Clark in North America, and start-ups Clue and Thinx. By engaging with these corporate collections, the book highlights how the industry has survived as its consumers continually change.

Menstruation. --- Feminine hygiene products industry --- Produits d'hygiène féminine --- Feminine hygiene products industry. --- History. --- Industrie --- Histoire. --- Economic development. --- Menstrual products industry --- Menstrual products industry.

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Loin d'être un phénomène purement biologique, les règles et plus généralement le cycle menstruel forment une expérience socialisée. Chaque société développe une culture menstruelle dominante, faite de pratiques, techniques et représentations plus ou moins acceptables. Ce livre étudie la culture menstruelle propre aux sociétés consuméristes, dans lesquelles toute expérience (notamment, toute expérience du corps) tend à être associée à des produits marchands. À travers l'histoire de trois produits menstruels - les serviettes jetables, les tampons jetables et les applications de monitoring des règles - l'auteure poursuit son enquête sur le consumérisme, les objets du quotidien et le dressage des corps "féminins".

Produits d'hygiène pour la menstruation --- Produits jetables. --- Femme (philosophie) --- Féminité. --- Histoire. --- Menstruation --- Feminine hygiene products --- Sanitary napkins --- Tampons --- Protections hygiéniques --- Histoire --- Aspect social --- hygiène --- cycle menstruel --- femme --- Menstrual products --- Menstrual products industry --- History. --- Social aspects