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Book
ISBN: 9798890860040 1469660733 9798890860033 Year: 2020 Publisher: Chapel Hill : The University of North Carolina Press,
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In a work brimming with fresh insights about contemporary American food media and culture, Emily Contois shows how the gendered world of food production and consumption has influenced the way we eat and how food itself is central to the contest over our identities.
Advertising --- Men in advertising --- Food habits --- Men --- Food --- History --- Social life and customs
Book
ISBN: 9789033469022 Year: 2008 Publisher: Leuven/Voorburg Acco
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Is dit niet een beetje seksistisch, vraagt een collega en duwt je een advertentie uit een tijdschrift onder de neus. Het feit dat het moet worden gevraagd, zegt veel. Over wat seksistische reclame is, bestaat geen consensus. Velen voelen aan dat er iets niet klopt. Maar een voor iedereen duidelijk kader om met zekerheid te zeggen dit is seksistische reclame en dat niet, is er niet. Het boek neemt je mee op een boeiende en hilarische ontdekkingsreis doorheen een halve eeuw kijken naar vrouwen en mannen in reclame. Is seksistische reclame wel zo seksistisch, vrouwvriendelijke reclame wel zo vriendelijk? En wat denken van male-bashing in reclame? Aan de hand van recent onderzoek naar de representatie van huishoudelijke en professionele arbeid in televisiereclame wordt gezorgd voor een aantal verrassende vaststellingen. Reclamemakers blijken niet de enigen die teruggrijpen naar stereotypen. Ook wie naar reclame kijkt houdt vast aan stereotype ideeën en verwachtingen
Seksisme in de reclame. --- Advertising. Public relations --- gender --- reclame --- Sociology of the family. Sociology of sexuality --- Belgium --- Sexism --- Women in advertising --- Men in advertising --- Advertising --- #SBIB:309H2821 --- #KVHA:Economie --- #KVHA:Reclame --- reclamecampagnes --- seksisme --- eenentwintigste eeuw --- 766.01 --- 659.1 --- Academic collection --- Beeldvorming --- Ethiek --- Media-invloed --- Reclame --- Seksisme in de reclame --- 659.1 Publicity. Advertising --- Publicity. Advertising --- Reclameboodschap: functies, genres, taalgebruik historiek --- PXL-Business 2015 --- reclamepsychologie --- stereotypen --- Sekseverschillen --- Stereotypen --- Reclame-onderzoek --- Vrouwen --- Gender --- Man-vrouwrelatie --- Seksisme --- Sekseverschil --- Stereotype (vooroordeel) --- Vrouw --- Kunst --- Ondernemerschap --- Poëzie --- Relatie man - vrouw --- Images of men --- Publicity --- Stereotypes --- Images of women --- Book
ISBN: 0812219929 9786613212184 1283212188 0812204077 9780812219920 Year: 2006 Publisher: Philadelphia [Pa.] : University of Pennsylvania Press,
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Modern advertising has changed dramatically since the early twentieth century, but when it comes to food, Katherine Parkin writes, the message has remained consistent. Advertisers have historically promoted food in distinctly gendered terms, returning repeatedly to themes that associated shopping and cooking with women. Foremost among them was that, regardless of the actual work involved, women should serve food to demonstrate love for their families. In identifying shopping and cooking as an expression of love, ads helped to both establish and reinforce the belief that kitchen work was women's work, even as women's participation in the labor force dramatically increased. Alternately flattering her skills as a homemaker and preying on her insecurities, advertisers suggested that using their products would give a woman irresistible sexual allure, a happy marriage, and healthy children. Ads also promised that by buying and making the right foods, a woman could help her family achieve social status, maintain its racial or ethnic identity, and assimilate into the American mainstream.Advertisers clung tenaciously to this paradigm throughout great upheavals in the patterns of American work, diet, and gender roles. To discover why, Food Is Love draws on thousands of ads that appeared in the most popular magazines of the twentieth and early twenty-first centuries, including the Ladies' Home Journal, Good Housekeeping, Ebony, and the Saturday Evening Post. The book also cites the records of one of the nation's preeminent advertising firms, as well as the motivational research advertisers utilized to reach their customers.
History --- Advertising. Public relations --- Sociology of culture --- Nutritionary hygiene. Diet --- Sociology of the family. Sociology of sexuality --- anno 1900-1999 --- United States --- Sex role in advertising --- Men in advertising --- Women as consumers --- Advertising --- Women consumers --- Women in advertising --- Consumers --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- History. --- Food --- Food&delete& --- United States of America --- American History. --- American Studies. --- Home Economics. --- Gender roles --- Images of men --- Stereotypes --- Images of women --- Book
Book
ISBN: 3345006529 Year: 1999 Publisher: Berlin Verl. fur Bauwesen
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Fonds Suzan Daniel (FSD)
159.98*2 --- 659.11 --- 769.91 --- 766:659.12 --- Publiciteit. Business psychologie. --- Publicity campaigns, their execution. Advertising tactics. Target audience of publicity --- Prentenverzamelingen: affiches; posters; uithangborden --- Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek-:-Concept and design in advertising --- 766:659.12 Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek-:-Concept and design in advertising --- 769.91 Prentenverzamelingen: affiches; posters; uithangborden --- 659.11 Publicity campaigns, their execution. Advertising tactics. Target audience of publicity --- 159.98*2 Publiciteit. Business psychologie. --- Advertising --- Men in advertising --- Sex in advertising --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Publiciteit. Business psychologie
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