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#SBIB:004.AANKOOP --- #SBIB:309H1013 --- Mass media --- -Mass communication --- Media, Mass --- Media, The --- Communication --- Media algemeen: bedrijfseconomische aspecten, productie- en distributiestructuren --- -Media algemeen: bedrijfseconomische aspecten, productie- en distributiestructuren
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Internet industry --- Internet --- Location. --- Industrie --- Localisation --- #SBIB:052.IOS --- #SBIB:309H1013 --- Media algemeen: bedrijfseconomische aspecten, productie- en distributiestructuren --- Location --- Computer industry
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This book explores the ways media industries function, how media professionals manage their careers, how media industries engage with creativity and innovation, and how to make sense of this in ways to empower aspiring professionals (as well as those who want to research media management and production). While students who want to enter a media industry may understand the impact the industry has on audiences and politics (as these are the dominant areas of mass communications research and courses offered), these students generally are not empowered to understand how and why the industry works as it does, nor how contemporary worldwide societal shifts and trends - such as globalization, digitalization, convergence, and individualization - affect the everyday managerial and creative practices in the industry. Mark Deuze addresses and answers these issues and needs.
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Mass media --- #SBIB:309H1013 --- #SBIB:AANKOOP --- Mass communication --- Media, Mass --- Media, The --- Communication --- Media algemeen: bedrijfseconomische aspecten, productie- en distributiestructuren --- Mass media.
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Mass media --- Médias --- Economic aspects. --- Aspect économique --- Economic aspects --- #SBIB:309H1013 --- 316.77 --- -Mass communication --- Media, Mass --- Media, The --- Communication --- Media algemeen: bedrijfseconomische aspecten, productie- en distributiestructuren --- Communicatiesociologie --- -Media algemeen: bedrijfseconomische aspecten, productie- en distributiestructuren --- 316.77 Communicatiesociologie --- -316.77 Communicatiesociologie --- Mass communication --- Médias --- Aspect économique --- Mass media Economic aspects --- Mass media - Economic aspects
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Media industries and services present a complex set of challenges to economic analysis: challenges made more difficult by the technological changes that have been transforming the media sector. Research on the economics of media has made major advances in recent years and has contributed greatly to an increasingly sophisticated understanding of how media are shaped by economic forces, including those unleashed by new technologies. This Handbook examines the variety of contexts and infrastructures in which content is produced and distributed and how these influence the types of media products and services available, their pricing, their consumption and the public policies related to them. The original contributions provide a state-of-the-art guide to the most recent thinking and research findings on the broad range of media-related topics addressed by economics research. Written by leading scholars, this book should be informative and of practical value for advanced students, policy makers, industry professionals, economists, media economists, and other academics.
Mass media --- Economic aspects --- Telecommunication services --- Mass communications --- Médias --- Economic aspects. --- Aspect économique --- Media: communicatiepolitieke aspecten / mediabeleid (nationaal en internationaal). --- Media algemeen: bedrijfseconomische aspecten, productie- en distributiestructuren. --- #SBIB:309H1012 --- #SBIB:309H1013 --- Media: communicatiepolitieke aspecten / mediabeleid (nationaal en internationaal) --- Media algemeen: bedrijfseconomische aspecten, productie- en distributiestructuren --- Mass media Economic aspects --- Mass media - Economic aspects
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