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Médias et langage. --- Le Figaro

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This volume includes a collection of studies on the interplay between norm and usage in lexis, which is explored by looking at both dictionaries and the media. The title features the polysemous verb to observe, which is used both in the sense of «investigating» use/usage and in that of «respecting» norms. This thematic area is analysed from a synchronic perspective focusing predominantly on the lexis of four European languages, namely English, French, Italian and Spanish, although other languages are occasionally referred to (e.g. Catalan and Danish). The volume comprises nineteen chapters, which provide a wide-ranging, but deeply focused overview of the complex and challenging interrelation between sites and processes of norm formation and the recontextualization, reconfiguration and re-creation of those norms. The book is structured in four thematic sections, which focus on the norm-setting role of dictionaries, the importance of authentic language use in recent lexicographic products, the impact of the Web on language usage as well as on the processes of norm creation and diffusion, and the impact of mass-mediated communication on lexis.

English language --- Mass media and language --- Anglais (langue) --- Médias et langage. --- Lexicography --- Lexicographie.

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A travers ces entretiens et ce partage d'expériences, l'auteure explique comment la révolution numérique s'accompagne d'une transformation profonde du langage et d'une révolution de l'écriture en marketing. Elle décrypte cette langue nouvelle enrichie par Internet et définit les douze critères qui caractérisent l'écriture digitale. ©Electre 2016

Communication in marketing --- Mass media and language --- Branding (Marketing) --- Communication en marketing --- Médias et langage --- Stratégie de marque

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Mass media and language --- English language --- Médias et langage --- Anglais (Langue) --- Anglais (langue) --- Usage --- Vocabularies --- Vocabulaire --- Médias et langage --- Mass media criticism --- Dictionaries --- English --- French

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La nuova edizione di questo volume fotografa una situazione linguistica molto cambiata negli ultimi anni e fornisce una guida non solo chiara e aggiornata, ma profondamente ripensata, alla lingua dei media: la radio, la TV, il cinema, i quotidiani cartacei e on line, il fumetto, la pubblicità, la canzone, le scritture digitali telematiche e le varie forme di interazione su web (posta elettronica, sms, chat, blog, social network ecc.). I saggi contenuti nel libro presentano con linguaggio lineare e rigore scientifico un?ampia e articolata panoramica della lingua dei media. La struttura modulare, una serie di approfondimenti e una ricca antologia di testi commentati on line offrono al lettore gli strumenti per orientarsi con sicurezza nell?universo linguistico dei diversi media e della crossmedialità, cioè delle loro dinamiche convergenti e interattive sempre più forti. Questa guida vuole appunto mettere a fuoco il rapporto della lingua dei media con l?italiano comune e le loro diverse funzioni, illustrare i cambiamenti, le trasformazioni e la complessità delle modalità comunicative, fino alle tendenze più recenti.

Italian language --- Mass media and language --- Italien (Langue) --- Médias et langage --- #KVHA:Taalkunde; Italiaans --- #KVHA: Meertalige communicatie; Italiaans --- #KVHA: Massamedia; Italiaans --- Médias et langage