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This book by Nicolas Beck aims to debunk common misconceptions about scientific communication and popularization. It addresses the reluctance of scientists to engage with the public, analyzing the barriers and misunderstandings that hinder effective science communication. The author emphasizes the importance of bridging the gap between scientific communities and the public, highlighting the role of media and new communication tools in fostering dialogue. The book is intended for scientists, academics, and those interested in science communication, encouraging them to overcome apprehensions and engage more openly with society. Through practical advice and insights, it seeks to promote a culture of scientific mediation that aligns with societal needs and expectations.

Mass media and scientists. --- Science journalism.

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Wissenschaftler inszenieren sich in Talkshows, sie veröffentlichen Pamphlete in Publikumsmedien und sind allzeit bereit, wenn Journalisten ein Interview wünschen. Was sind die Motive für diese öffentlichen Auftritte, wenn doch die wissenschaftliche Reputation ausschließlich von der scientific community vergeben wird? Anhand der 21 Interviews mit bekannten Wissenschaftlern wie Hans-Werner Sinn, Harald Lesch, Claus Leggewie, Julia Fischer, Gerd Gigerenzer, Peter Bofinger u.a. zeichnet Katharina Fuhrin ein spannendes Porträt der akademischen Elite Deutschlands und gewährt erkenntnisreiche Einblicke in das Verhältnis von Wissenschaftlern zu Medien und Öffentlichkeit.     Der Inhalt ·        Der Typus Wissenschaftler ·        Prominenz und Reputation ·        Habitus und Kapital ·        Porträts und Typologisierung     Die Zielgruppen ·        Dozierende und Studierende der Kommunikations-, Medien- und Sozialwissenschaften ·        PraktikerInnen im Medienbereich     Die AutorIn Katharina Fuhrin arbeitet als freie Journalistin und Autorin in München.

Communication. --- Sociology. --- Communication Studies. --- Media Research. --- Sociology, general. --- Mass media and scientists. --- Science in mass media.

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Studying Scientific Metaphor in Translation presents a multilingual examination of the translation of metaphors. Mark Shuttleworth explores this facet of translation and develops a theoretically nuanced description of the procedures that translators have recourse to when translating metaphorical language. Drawing on a core corpus consisting of six Scientific American articles in the fields of neurobiology and biotechnology dating from 2004, along with their translations into Chinese, French, German, Italian, Polish and Russian, Shuttleworth provides a data-driven and theoretically informed picture of the processes that underpin metaphor translation. The book builds interdisciplinary bridges between translation scholars and metaphor researchers, proposes a new set of procedures for metaphor translation conceived within the context of descriptive translation studies, and puts forward a possible resolution to the debate on metaphor translatability.

Lexicology. Semantics --- Translation science --- Science --- Mass media and scientists. --- Language and languages --- Semantics. --- Technical English. --- Translating. --- Mass media and scientists --- Semantics --- Technical English --- Translating --- Language and languages - Technical English --- Science - Translating --- English language --- #KVHA:Vertaaltheorieen --- #KVHA:Metaforen --- #KVHA:Vertaalwetenschap --- Formal semantics --- Semasiology --- Semiology (Semantics) --- Comparative linguistics --- Information theory --- Lexicology --- Meaning (Psychology) --- Science translating --- Scientific translating --- Germanic languages --- Scientists and mass media --- Scientists --- Translating services

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What is an effective scientist ? One who is successful by quantifiable standards, with many publications, citations, and students supervised ? Yes, but there is much more. Truly effective scientists need to have influence beyond academia, usefully applying and marketing their research to non-scientists. This book therefore takes an all-encompassing approach to improving the scientist's career. It begins by focusing on writing and publishing - a scientist's most important weapon in the academic arsenal. Part two covers the numerical and financial aspects of being an effective scientist, and Part three focuses on running a lab effectively. The book concludes by discussing the more entertaining and philosophical aspects of being an effective scientist. Little of this material is taught in university, but developing these skills is vital to maximize the chance of being effective. Written by a scientist for scientists, this practical and entertaining book is a must-read for every early career-scientist, regardless of specialty.

Science --- Mass media and scientists. --- Communication in science. --- Technical writing. --- Sciences --- Scientifiques --- Information scientifique. --- Rédaction scientifique et technique. --- Vocational guidance. --- Vocational guidance --- Social aspects. --- Orientation professionnelle. --- Aspect social.