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Mass media --- Social science --- Research --- Methodology. --- Media Studies. --- Methodology --- Mass media - Research - Methodology

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Technique d'analyse importante dans l'étude systématique des messages diffusés par les médias, l'analyse de contenu est entendue ici dans le sens où la pratiquent les chercheurs en sciences sociales, notamment en sociologie, sciences politiques et sciences de la communication, à l'échelle internationale. L'ouvrage fournit à l'analyste un instrument de travail complet qui présente tous les rudiments de la démarche scientifique applicable à l'analyse de contenu. Toutes les étapes sont décrites en détail, de la formulation de la problématique et des hypothèses à l'Interprétation des résultats, en passant par l'échantillonnage et la constitution du corpus, l'élaboration des catégories et la catégorisation, l'évaluation de la fidélité et de la validité, le traitement informatique et la manipulation statistique des données. Toutes les opérations sont illustrées de nombreux exemples. Ce livre est destiné aux étudiants du 1er cycle en sciences sociales, sociologie, science politique, communication, histoire (niveau Licence en France ; Baccalauréat en Belgique et au Canada ; Bachelor en Suisse). Les étudiants des cycles supérieurs y trouveront aussi de nombreuses considérations méthodologiques utiles.

Content analysis (Communication) --- Mass media --- Analyse de contenu (Communication) --- Médias --- Research --- Methodology --- Statistical methods --- Médias --- Mass media. --- Mass media - Research - Methodology --- Mass media - Statistical methods

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The new edition of the highly respected Researching Communications is a comprehensive and authoritative guide to researching media and communication. Researching Communications, Third Edition is an invaluable guide to performing and analysing research tasks, introducing the major research methods, giving detailed examples of research analysis and practical step-by-step guidance in clear language. Written by highly regarded experts in the field, the third edition includes new sections on social media analysis, digital research methods and comparative research, as well as updated case studies, international examples and details of recent developments in media and communication studies. Undergraduate and postgraduate media and communication students will find Researching Communications an invaluable resource at all stages of their course.

Communication --- Mass media --- Communication and culture. --- Mass media and culture. --- Research --- Methodology. --- #SBIB:303H14 --- Methoden en technieken van de communicatiewetenschap --- Communication - Research - Methodology --- Mass media - Research - Methodology --- Mass media and culture --- Communication and culture

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Mass media --- Research --- Methodology. --- 303.7 --- #SBIB:303H10 --- #SBIB:303H14 --- #SBIB:AANKOOP --- Analysetechnieken. Statistische analyse --(sociaal onderzoek) --- Methoden en technieken: algemene handboeken en reeksen --- Methoden en technieken van de communicatiewetenschap --- Qualitative research. --- 303.7 Analysetechnieken. Statistische analyse --(sociaal onderzoek) --- Qualitative research --- Qualitative analysis (Research) --- Qualitative methods (Research) --- Mass communication --- Media, Mass --- Media, The --- Communication --- Research&delete& --- Methodology --- Mass media - Research - Methodology

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Content analysis (Communication) --- Mass media --- Analyse de contenu (Communication) --- Médias --- -Mass media --- -316.774 --- Mass communication --- Media, Mass --- Media, The --- Communication --- Analysis of content (Communication) --- Subject analysis --- Research --- -Methodology --- Statistical methods --- Content analysis --- Methodology --- Médias --- Kritiek der massamedia --- Mass média--Critique --- Massamedia [Kritiek der ] --- Mass media. --- 316.774 --- Research&delete& --- Methodology. --- Statistical methods. --- Content analysis (Communication). --- Mass media criticism --- Mass media - Research - Methodology. --- Mass media - Statistical methods. --- Medias --- Publics