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Mit der Einführung des Personal Computers Ende der 1970er-Jahre wurde ein neuer Markt für Konsument_innen von Computertechnologie geschaffen. Im Gegensatz zu den vorherrschenden Erzählungen über geniale Erfinder, tüchtige Unternehmer und Visionäre der Computerkultur im Silicon Valley nimmt Sophie Ehrmanntraut auch jenen Teil der amerikanischen Gesellschaft in den Blick, der Computer bis dahin nur aus den Nachrichten oder Science-Fiction-Romanen kannte. Ihre Studie zeigt: Die ersten Reaktionen der potenziellen Kundschaft waren ernüchternd - der Umgang mit Computern musste gelernt werden. Doch nicht zuletzt gezieltes Marketing verwandelte schließlich die Rechenmaschine vom selektiven Arbeitsinstrument zum Massenmedium der Informationsgesellschaft. O-Ton: »Wo stehen die Dinger?« - Sophie Ehrmanntraut im Interview beim Freitag am 02.07.2020. O-Ton: »Technologische Entwicklung bedarf der kritischen Reflexion« - Sophie Ehrmanntraut im Interview mit L.I.S.A. Wissenschaftsportal der Gerda Henkel Stiftung. Besprochen in: H-Soz-u-Kult, 25.06.2020, Markus Schmid MEDIENwissenschaft, 4 (2020), Alina Valjent

Personal Computer; Marketing; Alltag; Kybernetik; Silicon Valley; Counterculture; Medien; Computerkultur; Massenmedium; Informationsgesellschaft; Kulturgeschichte; Technik; Mediengeschichte; Technikgeschichte; Digitale Medien; Mediensoziologie; Medienwissenschaft; Everyday Life; Cybernetics; Media; Computer Culture; Mass Medium; Information Society; Cultural History; Technology; Media History; History of Technology; Digital Media; Sociology of Media; Media Studies --- Computer Culture. --- Counterculture. --- Cultural History. --- Cybernetics. --- Digital Media. --- Everyday Life. --- History of Technology. --- Information Society. --- Marketing. --- Mass Medium. --- Media History. --- Media Studies. --- Media. --- Silicon Valley. --- Sociology of Media. --- Technology.

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One of the first books to examine the status of broadcasting on its one hundredth anniversary, Radio’s Second Century investigates both vanguard and perennial topics relevant to radio’s past, present, and future. As the radio industry enters its second century of existence, it continues to be a dominant mass medium with almost total listenership saturation despite rapid technological advancements that provide alternatives for consumers. Lasting influences such as on-air personalities, audience behavior, fan relationships, and localism are analyzed as well as contemporary issues including social and digital media. Other essays examine the regulatory concerns that continue to exist for public radio, commercial radio, and community radio, and discuss the hindrances and challenges posed by government regulation with an emphasis on both American and international perspectives. Radio’s impact on cultural hegemony through creative programming content in the areas of religion, ethnic inclusivity, and gender parity is also explored. Taken together, this volume compromises a meaningful insight into the broadcast industry’s continuing power to inform and entertain listeners around the world via its oldest mass medium--radio.

Radio broadcasting. --- broadcasting, radio, radio industry, mass medium, on-air personalities, audience behavior, fan relationship, localism, social media, digital media, public radio, commercial radio, community radio, government regulation, cultural hegemony, programming, religion, ethnic inclusivity, gender parity, podcast, digital radio, pandora, howard stern, fake news, storytelling, national public radio, npr, radio station, am, fm, sirius xm.