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This case study examines Marriott's support for Fundação Amazonas Sustentável (the Sustainable Amazon Foundation), an organisation dedicated to preserving the Amazon rainforest. Deforestation would harm Marriott's profitability in the region and thus by supporting Fundação Amazonas Sustentável's sustainability agenda, Marriot is supporting its own business.

Sustainable development. --- Environmental economics --- Rain forest conservation. --- Tourism --- Environmental aspects --- Marriott International, Inc.

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Hospitality industry --- Hotel management --- Management. --- Disruptive technologies --- Peer-to-peer travel. --- Economic aspects. --- Technological innovations. --- Airbnb (Firm) --- Marriott International, Inc.

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Food service management. --- Restaurant management. --- Followership. --- Hospitality industry --- Hotel management. --- Leadership skills. --- Personnel management. --- Vocational guidance. --- Marriott International, Inc. --- Ritz-Carlton Hotels (Firm)