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Marketing --- Marketing research --- Statistical methods --- Recherche --- Méthodes statistiques --- Méthodes statistiques --- Marketing - Statistical methods --- Marketing research - Statistical methods

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Marketing research --- Marketing --- Statistical methods --- Recherche --- Méthodes statistiques --- 658.8 --- -#KVIV --- Market research --- Markets --- Research --- Research, Industrial --- Marketing. Sales. Selling. Distribution --- 658.8 Marketing. Sales. Selling. Distribution --- Méthodes statistiques --- #KVIV --- Marketing research - Statistical methods

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658.8 --- 659 --- 659 Publicity. Information work. Public relations --- Publicity. Information work. Public relations --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution --- Applied marketing --- Marketing research --- Scaling (Social sciences) --- Statistical methods --- Marketing research - Statistical methods - Handbooks, manuals, etc. --- Scaling (Social sciences) - Handbooks, manuals, etc.

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Marketing --- Psychology --- Marketing research --- Scaling (Social sciences) --- Consumers' preferences --- Statistical methods --- 681.3*G3 --- -Scaling (Social sciences) --- Scale analysis (Social sciences) --- Scales of measurement --- Social sciences --- Market research --- Markets --- Research --- Research, Industrial --- Brand preferences --- Choice (Economic theory) --- Choice of product --- Preferences, Consumers' --- Product choice --- Consumer behavior --- Consumers --- Revealed preference theory --- Probability and statistics: probabilistic algorithms (including Monte Carlo);random number generation; statistical computing; statistical software (Mathematics of computing) --- Methodology --- Attitudes --- Consumers' preferences. --- Statistical methods. --- Scaling (Social sciences). --- 681.3*G3 Probability and statistics: probabilistic algorithms (including Monte Carlo);random number generation; statistical computing; statistical software (Mathematics of computing) --- Marketing research - Statistical methods

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This book introduces MDS as a psychological model and as a data analysis technique for the applied researcher. It also discusses, in detail, how to use two MDS programs, Proxscal (a module of SPSS) and Smacof (an R-package). The book is unique in its orientation on the applied researcher, whose primary interest is in using MDS as a tool to build substantive theories. This is done by emphasizing practical issues (such as evaluating model fit), by presenting ways to enforce theoretical expectations on the MDS solution, and by discussing typical mistakes that MDS users tend to make.  The primary audience of this book are psychologists, social scientists, and market researchers. No particular background knowledge is required, beyond a basic knowledge of statistics.

Consumers' preferences. --- Marketing research -- Statistical methods. --- Scale analysis (Psychology). --- Mathematics --- Social Sciences --- Physical Sciences & Mathematics --- Psychology --- Mathematical Statistics --- Multidimensional scaling. --- Scaling (Social sciences) --- Scale analysis (Social sciences) --- Scales of measurement --- Statistics. --- Mathematics. --- Visualization. --- Social sciences. --- Psychology. --- Statistics and Computing/Statistics Programs. --- Psychology, general. --- Statistics for Social Science, Behavorial Science, Education, Public Policy, and Law. --- Mathematics in the Humanities and Social Sciences. --- Statistics for Social Science, Behavioral Science, Education, Public Policy, and Law. --- Behavioral sciences --- Mental philosophy --- Mind --- Science, Mental --- Human biology --- Philosophy --- Soul --- Mental health --- Human sciences --- Sciences, Social --- Social science --- Social studies --- Civilization --- Visualisation --- Imagery (Psychology) --- Imagination --- Visual perception --- Math --- Science --- Statistical analysis --- Statistical data --- Statistical methods --- Statistical science --- Econometrics --- Social sciences --- Psychometrics --- Methodology --- Mathematical statistics. --- Philosophy (General). --- Statistics for Social Sciences, Humanities, Law. --- Statistical inference --- Statistics, Mathematical --- Statistics --- Probabilities --- Sampling (Statistics) --- Statistics .