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JMR concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. This quarterly, peer-reviewed journal is published for technically oriented research analysts, educators, and statisticians.

Marketing --- Planning (firm) --- Advertising. Public relations --- Marketing research --- Periodicals --- Recherche --- Périodiques --- Marketing research. --- #ETEW:TSCAT --- #A70266 --- #BA02319 --- 658.8 --- 658.012 --- 659 --- Planning in het bedrijf --- Reclame. Public relations --- Business, Economy and Management --- General and Others --- Marketing and Sales --- Trade and Commerce --- -Market research --- Markets --- Research --- Research, Industrial --- E-journals --- Business, Economy and Management. --- Marketing and Sales. --- -E-journals --- Périodiques --- EBSCOBSP-E EBSCOCMMC-E EJCOMMU EJLANGU EJMARKE EPUB-ALPHA-J EPUB-PER-FT JSTOR-E --- Market research --- Absatzwirtschaft --- Konsumgütermarketing --- Marketingpolitik --- Verbrauchsgut --- Verbrauchsgütermarketing --- Absatzpolitik --- Absatzplanung --- Verkaufsplanung --- Absatz --- Marketing research - Periodicals. --- Konsumgütermarketing --- Verbrauchsgütermarketing --- Marketing.