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Advertising--Psychological aspects. --- Marketing--Psychological aspects.

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NEUROMARKETING --- CONSUMER BEHAVIOR --- CONSUMERS--PSYCHOLOGY --- SHOPPING--PSYCHOLOGICAL ASPECTS --- MARKETING--PSYCHOLOGICAL ASPECTS

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Along with the rapidly changing marketplace, traditional persuasion and influence techniques_need to change in order to reflect what works today._ This book will show how companies need to evolve to address the changing marketplace. Infiltration Marketing reveals the latest mass influence techniques that are available for anyone to implement and use to create an ethical, positive outcome._ This book will look at in-person persuasion as well as indirect persuasion through advertising, marketing, and other influence outlets._ The book will speak to topics such as: How messages and ideas become viral and how to make all your messages so irresistible that they must be spread person-to-person, How the moment you stop seducing your audience, keeping them off balance and in love is the moment you open the door for your competition, and how controlling emotions ultimately means controlling the cash.

Marketing - Psychological aspects. --- Marketing -- Psychological aspects. --- Subliminal advertising. --- Subliminal projection. --- Subliminal advertising --- Subliminal projection --- Marketing --- Commerce --- Business & Economics --- Advertising --- Psychological aspects --- Psychological aspects. --- Projection, Subliminal --- Subception --- Mental suggestion --- Perception --- E-books

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"The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in the age of distrust through the cultivation of character-building habits that are essential to personal growth and sustained business success. Jason Harris, CEO and President of one of the nation's fastest growing and most successful creative agencies, Mekanism, argues that genuine persuasion in the 21st century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting and listening versus exploiting; it is about developing empathy and communicating your values. Most importantly, it is about winning others over to your point of view by understanding their needs rather than focusing on the pursuit of self-centered goals. Based on his experience in and out of the boardroom, and drawing on the latest research on trust, influence, and habit formation, Harris shows that to be persuasive in a culture plagued by deception means rejecting the ethos of the quick sell or the temptation to close, and embracing the commitment of putting your true self forward for the long game. Through instructive and entertaining stories, Harris lays out the 11 habits that will guide readers to become authentically persuasive, including Developing a curiosity about other people . Becoming the person others want to be around. Practicing generosity through gestures big and small, and Earning respect through collaboration rather than intimidation Persuasion today is about collaboration rather than winning. It is about personal excellence, sharing the stage and respecting other people's motivations and values. In The Soulful Art of Persuasion, Jason Harris helps to show us the way"-- "Genuine persuasion in today's world, says Jason Harris, CEO and founder of Mekanism, one of America's cutting edge advertising companies, doesn't come about as a result of manipulation, pressure tactics or trickery -- it comes about from fostering relationships and habits that nurture character, empathy, generosity and authenticity. It is about core values and utilizing your inner humanity, rather than salesmanship or deploying a bag of tricks. In an age of pervasive social media and radical transparency, where motivations are always suspect, and facts seem to collide, being a persuasive person, in our work lives or in our personal lives, is not about persuading others to do something they don't want to do. Genuine persuasion today is about engaging rather than insisting, developing the habits that will allow you to listen to others, communicate your goals, values and reasoning honestly, and win them over to your point of view by understanding their needs. To be persuasive today, Jason Harris says, you need to put your true self forward, and stay true to your values. It is not about going for the quick sell, or closing. Among the eleven habits of a truly persuasive person, Harris says, are the importance of listening fully; developing a natural curiosity about other people; being attentive and keeping promises; practicing positivity -- in other words, being the kind of person that others always want around. It is about being generous, and trying to give people something in every interaction, from a compliment to a recommendation, from a piece of advice to an actual gift. It is about respecting other people's values and motivations, and sharing the stage. It is about collaboration rather than winning. It is about personal excellence, and aiming for a higher good"--

Success in business.. --- Persuasion (Psychology). --- Marketing--Psychological aspects. --- Success in business. --- Persuasion (Psychology) --- Marketing --- Communication in marketing. --- Psychological aspects.

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'Applying Social Cognition to Consumer-Focused Strategy,' a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and thought-provoking perspective on consumer-focused strategy--or the effects of marketing stimuli and activities on an integrated system of consumer processes and responses. Divided into four parts, this book: *offers new perspectives on consumer information processing, selective or one sided information processing, and attribution theory; *discusses how asking questions in focus groups, surveys, and experiments leads consumers to create opinions that would not have occurred to them otherwise; *advances a new approach for modeling uncertainty and a new framework for thinking about uncertainty; *summarizes recent developments concerning the Implicit Association Test and their implications for branding strategy; *develops a new approach for analyzing the effects of intention on behavior and unplanned purchase behaviors; *discusses the devaluation effect and shows both how implementation intentions can be used to increase new product consumption and also how promotion versus prevention regulatory focus influences consumer preferences; and *focuses on consumer information processing and persuasion. The text is intended for advanced graduate students, academics, and practitioners who embrace cutting-edge paradigms and methodologies in social-cognitive consumer research.

Consumer behavior --- Marketing --- Advertising --- Cognition --- Psychological aspects --- Social aspects --- Consumer behavior - Congresses --- Marketing - Psychological aspects - Congresses --- Advertising - Psychological aspects - Congresses --- Cognition - Social aspects - Congresses --- Consumentengedrag.