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1978 (1)

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Consumerism: new challenges for marketing
Authors: Kangun, Norman --- Richardson, Lee
ISBN: 0877570973 9780877570974 Year: 1978 Publisher: Chicago, Ill. American Marketing Association

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Abstract

Keywords
Consumer behavior --- Consumer protection --- Marketing --- Congresses --- Social aspects --- Congresses. --- Consumer protection - United States - Congresses --- Marketing - Social aspects - United States - Congresses

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