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Business ethics --- Marketing --- Moral and ethical aspects --- Marketing - Moral and ethical aspects --- Marketing sectoriel

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Marketing --- Moral and ethical aspects --- Social aspects --- Affärsmoral. --- Ethik. --- Marketing. --- Marknadsföring --- Moral and ethical aspects. --- Social aspects. --- Etik och moral. --- Sociala aspekter. --- Marketing - Moral and ethical aspects --- Marketing - Social aspects

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We all witness, in advertising and on supermarket shelves, the fierce competition for our food dollars. In this engrossing exposé, Marion Nestle goes behind the scenes to reveal how the competition really works and how it affects our health. The abundance of food in the United States--enough calories to meet the needs of every man, woman, and child twice over--has a downside. Our over-efficient food industry must do everything possible to persuade people to eat more--more food, more often, and in larger portions--no matter what it does to waistlines or well-being. Like manufacturing cigarettes or building weapons, making food is big business. Food companies in 2000 generated nearly 9 00 billion in sales. They have stakeholders to please, shareholders to satisfy, and government regulations to deal with. It is nevertheless shocking to learn precisely how food companies lobby officials, co-opt experts, and expand sales by marketing to children, members of minority groups, and people in developing countries. We learn that the food industry plays politics as well as or better than other industries, not least because so much of its activity takes place outside the public view. Editor of the 1988 Surgeon General's Report on Nutrition and Health, Nestle is uniquely qualified to lead us through the maze of food industry interests and influences. She vividly illustrates food politics in action: watered-down government dietary advice, schools pushing soft drinks, diet supplements promoted as if they were First Amendment rights. When it comes to the mass production and consumption of food, strategic decisions are driven by economics--not science, not common sense, and certainly not health. No wonder most of us are thoroughly confused about what to eat to stay healthy.An accessible and balanced account, Food Politics will forever change the way we respond to food industry marketing practices. By explaining how much the food industry influences government nutrition policies and how cleverly it links its interests to those of nutrition experts, this path-breaking book helps us understand more clearly than ever before what we eat and why.

Food industry and trade --- Food --- Nutrition policy --- Marketing --- Moral and ethical aspects --- Foods --- Dinners and dining --- Home economics --- Table --- Cooking --- Diet --- Dietaries --- Gastronomy --- Nutrition --- UmU kursbok --- Food industry and trade -- United States.. --- Food -- Marketing -- Moral and ethical aspects -- United States.. --- Nutrition policy -- United States. --- big food. --- consumerism. --- dietary advice. --- economics and public health. --- food advertising. --- food history. --- gastronomy. --- government regulations. --- huge portions. --- obesity. --- over-efficiency. --- political awareness. --- portion control. --- psychology. --- public school lunches. --- social activism. --- sociology. --- soft drinks. --- Primitive societies --- Food Industry. --- Big food. --- Food Industries --- Industries, Food --- Industry, Food