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Marketing --- marketing --- 658.8.012.1 --- 658.8.012.1 Market research, surveys etc. --- Market research, surveys etc.

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Marketing --- marketingplan --- Bedrijfsbeheer --- Ondernemingen --- Planning --- 658.8.012.1 --- bedrijfsmanagement --- bedrijfsorganisatie --- 658.8 --- SWOT-analyse --- 658.8 )* MARKETING --- kwaliteitsplan --- 658.8.012.1 Market research, surveys etc. --- Market research, surveys etc. --- marketing, verkoop, distributie --- Onderneming --- Financiewezen --- Overheidsbeleid

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Bij beslissingen over strategische en tactische keuzen in marketing erkennen steeds meer marketeers de kracht van kwalitatief marktonderzoek. Toch bestaat er momenteel nog een grote kloof tussen theorie en praktijk in Nederland. Dit boek biedt daarom de basisbegrippen van kwalitatief onderzoek en de toepassing ervan door instellingen en bedrijven. In Kwalitatief marktonderzoek vindt de lezer zowel methoden en technieken die in Nederland momenteel reeds worden toegepast als enkele recentelijk ontwikkelde technieken. Elke techniek wordt verduidelijkt met een case. Na de basismethoden (individuele interviews en groepsdiscussies) gaan de auteurs in op nominal grouping, concept factory, KRIT-onderzoek, laddering, de ZWET-methode, CRA en de casestudy-methode.

Market research --- Marketing --- marktonderzoek --- Marktonderzoek --- Kwaliteit (proceskenmerk) --- Onderzoek --- Marketingresearch --- Marktonderzoek. --- Qualitative methods in social research --- 658.8.012.1 --- 369.1 --- 658.8.012.1 Market research, surveys etc. --- Market research, surveys etc. --- marketing, marktonderzoek, marktanalyse

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Applied marketing --- economie --- Market research --- Analyses de marché --- Marché [Études de ] --- Market surveys --- Marketing --- Marktonderzoek --- Prospection commerciale --- Retail trading areas --- Études de marché --- Études marketing --- 658.88 --- 658.83 --- #KVHB:Marketing --- marktonderzoek --- marketing --- enquête --- steekproeven --- 658.81 --- 658.8.012.1 --- 071826.jpg --- Toegepaste marketing --- Market research, surveys etc. --- 658.8.012.1 Market research, surveys etc. --- Marktonderzoek. --- Market research, surveys etc

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Marketing research --- Consumer behavior --- Research --- Marketing research. --- Research. --- -658.81 --- marketing research --- consumentengedrag --- 658.8.012.1 --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Market research --- Marketing --- Markets --- Research, Industrial --- Consumentengedrag --- Market research, surveys etc. --- Marketing. --- 658.8.012.1 Market research, surveys etc. --- 658.81 --- Market research, surveys etc --- PXL-Research 2018 --- marketing --- onderzoek --- meetinstrumenten --- Consumer behavior - Research --- comportement du consommateur