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Depuis toujours, il est très important que les entreprises soient prêtes à affronter une ou plusieurs crises. Les dernières décennies ont vu arriver de nouvelles technologies dans le monde de la communication : les réseaux sociaux et Internet. Mais quel est l’impact de ces nouveaux outils sur la communication de crise ? Pour mettre en évidence certains de ces impacts, nous avons analysé le cas du scandale Facebook-Cambridge Analytica à la lumière d’un corpus théorique ciblé afin de nous permettre de répondre à des hypothèses précises et d’autres plus générales. Après analyse, nous sommes en mesure d’affirmer que ces impacts sont multiples : collaboration des médias traditionnels et des réseaux sociaux pour la résolution du problème, les nouveaux outils impliquent de nouvelles techniques, la préparation est peut-être encore plus importante qu’avant l’apparition de ces nouvelles technologies, et sans l’aide des médias traditionnels, une crise a peu de chance de se développer. Ces impacts ne représentent pas une liste exhaustive, ils ne sont qu’un échantillon qui ouvre la porte à des recherches plus vastes sur le sujet.
Communication de crise --- Réseaux sociaux --- Internet --- Facebook --- Scandale Facebook-Cambridge Analytica --- Données personnelles --- Marketing politique --- Communication --- Crise --- Mark Zuckerberg --- Nouvelles technologies --- Sciences sociales & comportementales, psychologie > Communication & médias --- Sciences économiques & de gestion > Marketing --- Sciences économiques & de gestion > Stratégie & innovation
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A revealing look at how user behavior is powering deep social divisions online—and how we might yet defeat political tribalism on social mediaIn an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible. Breaking the Social Media Prism challenges common myths about echo chambers, foreign misinformation campaigns, and radicalizing algorithms, revealing that the solution to political tribalism lies deep inside ourselves.Drawing on innovative online experiments and in-depth interviews with social media users from across the political spectrum, this book explains why stepping outside of our echo chambers can make us more polarized, not less. Bail takes you inside the minds of online extremists through vivid narratives that trace their lives on the platforms and off—detailing how they dominate public discourse at the expense of the moderate majority. Wherever you stand on the spectrum of user behavior and political opinion, he offers fresh solutions to counter political tribalism from the bottom up and the top down. He introduces new apps and bots to help readers avoid misperceptions and engage in better conversations with the other side. Finally, he explores what the virtual public square might look like if we could hit "reset" and redesign social media from scratch through a first-of-its-kind experiment on a new social media platform built for scientific research.Providing data-driven recommendations for strengthening our social media connections, Breaking the Social Media Prism shows how to combat online polarization without deleting our accounts.
Social media. --- Social media and society. --- Social media --- Society and social media --- User-generated media --- Communication --- User-generated content --- Social aspects --- Andrew Marantz. --- Antisocial. --- Apple. --- Bill Gates. --- Eli Pariser. --- Ezra Klein. --- Jack Dorsey. --- Mark Zuckerberg. --- Max Fischer. --- Microsoft. --- Roger McNamee. --- Sinan Aral. --- Social Disorder. --- Steve Jobs. --- The Hype Machine. --- Why We’re Polarized. --- Zucked. --- backfire effect. --- computational social science. --- data science. --- fake news. --- humane tech. --- identity. --- inter-group relations. --- online extremists. --- political extremism. --- political polarization. --- political science. --- populism. --- public interest technology. --- social psychology. --- techno-utopians. --- the filter bubble.
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How craigslist champions openness, democracy, and other vanishing principles of the early webBegun by Craig Newmark as an e-mail to some friends about cool events happening around San Francisco, craigslist is now the leading classifieds service on the planet. It is also a throwback to the early internet. The website has barely seen an upgrade since it launched in 1996. There are no banner ads. The company doesn't profit off your data. An Internet for the People explores how people use craigslist to buy and sell, find work, and find love—and reveals why craigslist is becoming a lonely outpost in an increasingly corporatized web.Drawing on interviews with craigslist insiders and ordinary users, Jessa Lingel looks at the site's history and values, showing how it has mostly stayed the same while the web around it has become more commercial and far less open. She examines craigslist's legal history, describing the company's courtroom battles over issues of freedom of expression and data privacy, and explains the importance of locality in the social relationships fostered by the site. More than an online garage sale, job board, or dating site, craigslist hold vital lessons for the rest of the web. It is a website that values user privacy over profits, ease of use over slick design, and an ethos of the early web that might just hold the key to a more open, transparent, and democratic internet.
Internet advertising --- Internet marketing --- Internet --- Online social networks. --- A Shadow History of the Internet. --- Bill Gates. --- Christine Lagorio-Chafkin. --- Facebook. --- Finn Brunton. --- Mark Zuckerberg. --- Paul Allen. --- Spam. --- Steve Jobs. --- The Birth and Tumultuous Life of Reddit, the Internet's Culture Laboratory. --- Twitter. --- We Are the Nerds. --- Wired magazine. --- craigslist killings. --- history of the internet. --- media history. --- online classified ads. --- online dating. --- online shopping. --- online social media. --- online stores. --- personals. --- social media platforms. --- social networking services. --- SOCIAL SCIENCE / Anthropology / Cultural & Social. --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Marketing --- Advertising --- Communities, Online (Online social networks) --- Communities, Virtual (Online social networks) --- Electronic social networks --- Online communities (Online social networks) --- Social networking Web sites --- Virtual communities --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- Social aspects. --- Craigslist.com (Firm) --- E-books
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