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Standardisierung und Naturalisierung

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Standards vermitteln die Beziehungen zwischen Menschen, Dingen und Zeichen - besonders wirksam dort, wo sie nicht als Konvention, sondern als ›natürlich‹ erscheinen. Prozesse der Standardisierung und Naturalisierung gewinnen in modernen Gesellschaften zunehmend an Relevanz, sei es im Bereich der Ökonomie, des Selbstmanagements oder der (Lebens-)Wissenschaften. Verfahren der Standardisierung und der Naturalisierung stehen dabei in einem systematischen Verhältnis, sie erscheinen als komplementäre Operationen, durch die kulturelle Praxen, Wahrnehmungen und Technologien in einen Zustand der Selbstverständlichkeit übergehen. Aus medien- und kulturwissenschaftlicher Perspektive suchen die Beiträge des Bandes die Auseinandersetzung mit aktuellen und historischen Phänomenfeldern sowie mit übergreifenden theoretischen Konzeptualisierungen.


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Groot citatenboek voor managers
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ISBN: 9789020972979 Year: 2007 Publisher: Tielt Lannoo


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Customer relationship management : een inleiding.
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ISBN: 9014061250 Year: 1999 Publisher: Alphen aan den Rijn Samsom

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Ondernemingen die in staat zijn om de juiste klanten aan te trekken, een relatie met hen op te bouwen en te behouden, creëren daarmee een belangrijk concurrentievoordeel. Dit vereist echter een complete herbezinning op het marketingproces: Customer Relationship Management.


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Nederlands voor managers
Authors: --- --- --- ---
ISBN: 2804125114 9782804125110 Year: 1997 Volume: *84 Publisher: Bruxelles De Boeck université


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Value Proposition Design : How to Create Products and Services Customers Want
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ISBN: 9781118968055 9781118968079 9781118968062 9781118973103 1118968050 1118968069 1322877130 1118968077 Year: 2014 Publisher: New Jersey Wiley

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Value Proposition Design helps you tackle a core challenge of every business - creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.Using the same stunning visual format as the authors? global bestseller, Business Model Generation, this sequel explains how to use the ?Value Proposition Canvas? a practical tool to design, test, create, and manage products and services customers actually want.Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won?t work. You?ll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers? needs and desires.Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more.Value Proposition Design complements and perfectly integrates with the ?Business Model Canvas? from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.https://www.standaardboekhandel.be/p/value-proposition-design-9781118968055https://www.standaardboekhandel.be/p/value-proposition-design-9781118968055

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