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366.4 --- communicatiemanagement --- interne communicatie --- veranderingsmanagement --- management --- organisatieleer --- bedrijfsleiding, management --- Interne communicatie bij verandering --- Management en communicatie --- innovaties --- Mass communications --- Management en communicatie. --- ondernemingen.
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Communicatiemanagement. --- Externe communicatie --- Interne communicatie --- Management en communicatie. --- Public relations. --- ondernemingen. --- #A9906A --- Ondernemingen.
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Organization theory --- Mass communications --- Crisismanagement --- Management en communicatie --- Crisiscommunicatie --- Communicatiemanagement --- Crisis management --- Communication in management --- Crisismanagement. --- Management en communicatie. --- Crisiscommunicatie. --- Communicatiemanagement. --- #KVHA:Meertalige communicatie --- #KVHA:Crisiscommunicatie --- Communication in industry --- Managerial communication --- Crises --- Management of crises --- Management --- Problem solving --- Conflict management
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Management en communicatie. --- Marketingcommunicatie. --- #KVHA:Zakelijke communicatie; Nederlands --- #KVHA:Reclame; Nederlands --- #KVHA:Teksttypologie; Nederlands --- Zakelijke communicatie --- Communicatieve vaardigheden --- Identiteit --- Externe communicatie --- Communicatiemanagement --- Schrijven --- Tekst
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In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically to a crisis are dramatic and well documented. For this reason, crisis consulting and the development of crisis response plans and protocols have become more than a cottage industry. Taking a rhetorical view of crisis events and utterances, this book is devoted to adding new insights to the discussion, and to describing a
Business policy --- Mass communications --- #SBIB:309H250 --- crisiscommunicatie --- crisismanagement --- management --- organisatieleer --- 366.4 --- Interne en externe communicatie: algemene werken --- bedrijfsleiding, management --- Communicatiemanagement --- Crisiscommunicatie --- Crisismanagement --- Management en communicatie --- Communicatiemanagement. --- Crisiscommunicatie. --- Crisismanagement. --- Management en communicatie. --- Crisis management. --- Communication in management. --- Organizational change. --- Change, Organizational --- Organization development --- Organizational development --- Organizational innovation --- Communication in industry --- Managerial communication --- Crises --- Management of crises --- Management --- Organization --- Manpower planning --- Problem solving --- Conflict management
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Erfolgreiches Management ist ohne erfolgreiches Kommunikationsmanagement nicht mehr denkbar. Strategische Planung von Kommunikation ist daher längst zum Königsweg allen Managements avanciert und ist zugleich der harte Test auf strategische Kompetenz. Diese Einführung vermittelt an zahlreichen Beispielen theoretisches Wissen und praktische Kenntnisse zur strategischen Kommunikations-Konzeption. Der Leser soll nach der Durcharbeitung in der Lage sein, eine Konzeption zu entwickeln und dabei alle Möglichkeiten der Optimierung zu nutzen. Die jeweils getroffene konzeptionelle Entscheidung auf der Ebene der Situationsanalyse, der Strategie, der Taktik, der Umsetzung und des Controlling werden begründet, mögliche Alternativen diskutiert, Probleme und Gefahren aufgezeigt. Das dafür notwendige, relevante Wissen über Wirkungen der Medien und Methoden zu deren Messung wird in den folgenden Kapiteln nachvollziehbar vermittelt. Der Inhalt Strategische Konzeption: Gezielt Wirkungen erreichen.- Zur Theorie.- Methoden.- Die Praxis der Konzeption.- Das Controlling.- Gute und schlechte Beispiele. Die Zielgruppen Dozierende und Studierende der Kommunikations- und Medienwissenschaft sowie Public Relations; PraktikerInnen in PR und Marketing Der Autor Dr. Klaus Merten war bis 2005 Professor für empirische Kommunikationsforschung am Institut für Publizistik der Universität Münster.
Social Sciences. --- Communication Studies. --- Media Research. --- Public Relations. --- Media Management. --- Non-Profit Enterprises/Corporate Social Responsibility. --- Social sciences. --- Mass media. --- Sciences sociales --- Médias --- Strategisch management --- Management en communicatie --- Communicatiemanagement --- Kommunikation. --- Strategisches Management. --- Unternehmen. --- Strategisch management. --- Management en communicatie. --- Communicatiemanagement. --- Communication in management. --- Industrial management. --- Public relations. --- Business ethics. --- Communication. --- Sociology. --- Corporate Communication/Public Relations. --- Business Ethics.
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Deel I : Algemene begrippen C1. Communicatiemanagement 2. De afdeling communicatie 3. De communicatiemanager 4. Samenhang in het beleid Deel II : Methoden 5. Een beleidsplan voor de communicatie 6. Projectplannen 7. Tijdsplanning 8. Kostenbeheersing 9. Communicatie-onderzoek 10. Uitbesteding
Management --- Bedrijfsleiding --- Communicatie --- #SBIB:309H250 --- #SBIB:309H252 --- Communication externe Externe communicatie --- Relations publiques Public relations --- Enquêtes Onderzoek --- Communication interne Interne communicatie --- Plan (management) Plannen (management) --- Evaluation Evaluatie --- Information (gestion) Informatie (management) --- Interne en externe communicatie: algemene werken --- Externe communicatie (incl. public relations) --- Organisatieleer --- Communicatiemanagement --- Externe communicatie --- Interne communicatie --- Management en communicatie --- Public relations --- onderzoek --- organisaties --- ondernemingen --- Organisatieleer. --- Communicatiemanagement. --- Management en communicatie. --- Public relations. --- onderzoek. --- organisaties. --- ondernemingen. --- Onderzoek. --- Organisaties. --- Ondernemingen. --- organisatie --- communicatiemanagement --- communicatie --- Mass communications
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vertellen --- creatief taalgebruik --- bedrijfscommunicatie --- storytelling --- communicatievaardigheden --- bedrijfskunde --- Mass communications --- Art de conter --- Art de dire les contes --- Art de raconter des histoires --- Art du conte --- Art du conteur --- Communicatie --- Communication --- Communication [Primitive ] --- Communication humaine --- Contes -- Art de dire --- Conteurs -- Art de dire --- Mass communication --- Story-telling --- Storytelling --- Telling of stories --- Vertelkunst --- Public relations --- Mondelinge communicatie --- #VCV monografie 2004 --- #A0406A --- 695 Communicatie --- #KVHA:Communicatie --- 659.3 --- 05 --- verhalen --- communicatiemanagement --- communicatie --- 366.42 --- Massacommunicatie --- Tijdschriften --- Communicatiemanagement --- Corporate story --- Interne communicatie --- Management en communicatie --- ondernemingen --- Communicatiemanagement. --- Corporate story. --- Management en communicatie. --- ondernemingen.
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