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Natural resources - Management - Cross-cultural studies. --- Environmental impact analysis - Cross-cultural studies.

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Industrial management --- International business enterprises --- Cross-cultural studies. --- Management. --- Management --- Cross-cultural studies --- International business enterprises - Management. --- Industrial management - Cross-cultural studies.

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Age group sociology --- Older people --- Aging --- Time management --- Cross-cultural studies. --- Social aspects --- Government policy --- Older people - Time management - Cross-cultural studies. --- Aging - Social aspects - Cross-cultural studies. --- Older people - Government policy - Cross-cultural studies.

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Put an end to miscommunicatio​n and inefficiency - and tap into the strengths of your diverse team.  The authors have combed through hundreds of Harvard Business Review articles and selected the most important ones to help you manage culturally diverse employees, whether they're dispersed around the world or you're working with a multicultural team in a single location. This book will inspire you to : Develop your cultural intelligence; Overcome conflict on a team where cultural norms differ; Adopt a common language for more efficient communication; Use the diverse perspectives of your employees to find new business opportunities; Take varying cultural practices into account when resolving ethical issues; Accommodate and plan for your expatriate employees.

International business enterprises --- Management --- Corporate culture --- Diversity in the workplace --- Personnel management. --- Management. --- Business management --- interculturele communicatie --- intercultureel management --- INTERNATIONAL BUSINESS ENTERPRISES--PERSONNEL MANAGEMENT --- MANAGEMENT--CROSS-CULTURAL STUDIES --- CORPORATE CULTURE--CROSS-CULTURAL STUDIES --- DIVERSITY IN THE WORKPLACE--MANAGEMENT --- Personnel management

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Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural, and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social, and symbolic implications of consumption and marketing. The authors highlight the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions are grounded in the authors' primary research with a range of companies including Cadbury's Flake, Dior, Dove, General Motors, HOM, Hummer, Kjaer Group, Le Bon Coin, Mama Shelter, Mecca Cola, Prada, SignBank, and the Twilight community. This edited volume, which compiles the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook. Marketing Management: A Cultural Perspective is a timely and relevant learning resource for marketing students, lecturers, and managers across the world.

Marketing --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Management --- Export marketing --- Cross-cultural studies --- Marketing - Management - Cross-cultural studies --- Export marketing - Cross-cultural studies --- Marketing - Cross-cultural studies