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From BlackPlanet to #BlackGirlMagic, 'Distributed Blackness' places blackness at the very center of internet culture. Andre Brock Jr. claims issues of race and ethnicity as inextricable from and formative of contemporary digital culture in the United States. 'Distributed Blackness' analyzes a host of platforms and practices (from Black Twitter to Instagram, YouTube, and app development) to trace how digital media have reconfigured the meanings and performances of African American identity. Brock moves beyond widely circulated deficit models of respectability, bringing together discourse analysis with a close reading of technological interfaces to develop nuanced arguments about how "blackness" gets worked out in various technological domains. 0As Brock demonstrates, there's nothing niche or subcultural about expressions of blackness on social media: internet use and practice now set the terms for what constitutes normative participation. Drawing on critical race theory, linguistics, rhetoric, information studies, and science and technology studies, Brock tabs between black-dominated technologies, websites, and social media to build a set of black beliefs about technology. In explaining black relationships with and alongside technology, Brock centers the unique joy and sense of community in being black online now.

African Americans --- African Americans and mass media. --- Online social networks --- Internet --- DARPA Internet --- Internet (Computer network) --- Wide area networks (Computer networks) --- World Wide Web --- Afro-Americans --- Black Americans --- Colored people (United States) --- Negroes --- Africans --- Ethnology --- Blacks --- Electronic social networks --- Social networking Web sites --- Virtual communities --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- Afro-Americans and mass media --- Mass media and African Americans --- Mass media --- Communication. --- Intellectual life --- Social aspects --- Black Twitter. --- Black culture. --- Black cyberculture. --- Black digital practice. --- Black discursive identity. --- Black identity. --- Black kairos. --- Black memetic subculture. --- Black online identity. --- Black pathos. --- Black respectability politics. --- Black technocultural matrix. --- Man Crush Monday. --- Western technoculture. --- Woman Crush Wednesday. --- appropriate technology use. --- black technoculture. --- call-out culture. --- colored people time. --- critical discourse analysis. --- critical race theory. --- critical technocultural discourse analysis. --- ctda. --- digital practice. --- discourse analysis. --- dogmatic digital practice. --- double consciousness. --- information studies. --- interiority. --- internet studies. --- intersectionality. --- invention. --- libidinal economy. --- memes. --- mobile phones. --- modernity. --- networked counterpublics. --- online community. --- online identity. --- post-present. --- race and the digital. --- racial battle fatigue. --- racial enactment. --- racial formation. --- ratchet digital practice. --- reflexive digital practice. --- respectability as hygiene. --- rhetorical frame. --- satellite counterpublic. --- science and technology studies. --- social network. --- sociality. --- technoculture. --- weak tie racism. --- LANGUAGE ARTS & DISCIPLINES --- Linguistics.