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Malaysia Airlines Flight 370 Incident, 2014. --- Tracking radar --- Air traffic control --- Standards --- International cooperation.
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This book proposes a critical public relations approach to analyzing crisis communication with Malaysia Airlines flight 370 (MH370) disappearance (2014-2018) as a case study. It examines the discursive process of Malaysia's crisis response and image building, tracing Malaysia Airlines during the immediate response and the Malaysian establishment until the official suspension of the underwater search. The study features a critical discourse analysis of 84 national media texts and 85 response statements, focusing on three aspects: the national media representations of Malaysia's image, the national carrier and the government's rhetorical strategies of delivering stances and actions, and the dynamic process of image reconstruction and national recovery. The present project contributes to the current research area by integrating both linguistic and public relations perspectives, and more importantly, by highlighting the ideological impact instead of merely behavioral effectiveness in modern communication research. Target readers may find their interest in corporate crisis communication, critical inquiry about political public relations, and the MH370 incident in general.
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In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.
halal-friendly image --- Cultural tourism --- social problems --- perceived risk --- Malaysia --- hotel industry --- exotic local culture --- brand loyalty --- cultural distance --- subjective knowledge --- Malaysia Airlines --- socio-cultural factors --- return on investments --- preventive conservation --- sense of home --- loyalty --- tourism intention --- flamenco tourism --- sustainability --- urbanization --- cultural heritage --- lean canvas --- emotional experiences --- Muslim tourism --- lean startup --- Islamic religiosity --- perceived inconveniences --- attitude --- tourism marketing --- tourism --- guest house --- Flamenco art --- intangible cultural heritage --- Pakistan --- attachment to place --- destination marketing organization --- Slovakia --- usefulness of public opinion --- effectiveness --- path analysis --- value cognition --- satisfaction --- sustainable tourism --- non-Muslim destination --- cultural tourism --- tourist behavior --- purchase intention --- environment --- online marketing --- brand image --- cultural tourist --- air disaster --- marketization --- destination management
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