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Social structure --- Fast food restaurants --- Social aspects --- McDonald's Corporation --- 241.65*7 --- -Social structure --- Organization, Social --- Social organization --- Anthropology --- Sociology --- Social institutions --- Quick-service restaurants --- Restaurants --- Theologische ethiek: natuur; ecologie --- McDonald's System, Inc. --- McDonald's (Firm : U.S.) --- Mac Donald (Firm : U.S.) --- Mac Do (Firm : U.S.) --- 241.65*7 Theologische ethiek: natuur; ecologie --- McDonald's Corporation. --- Nutrition --- Fast food restaurants - Social aspects

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Social change --- Bedrijfsbeheer --- Business administration --- Business entreprises--Management --- Concessies (Kleinhandel) --- Concessions (Commerce de détail) --- Concessions commerciales --- Consommation (Economie politique) --- Consumer goods Marketing --- Consumptie (Economie) --- Consumption (Economics) --- Corporations--Management --- Domestic marketing --- Efficience industrielle --- Entreprises--Gestion --- Franchisage --- Franchise (Commerce de détail) --- Franchises [Retail ] --- Franchises [Retail trade ] --- Franchises commerciales --- Franchiseurs --- Franchising --- Gestion d'entreprise --- Industrial administration --- Industrial efficiency --- Industrial management --- Industrieel productievermogen --- Industriële efficiëntie --- Industriële opbrengst --- Management [Industrial ] --- Marketing --- Marketing domestique --- Rationalization of industry --- Retail franchises --- Retail marketing --- Retail trade Marketing --- Scientific management --- Verbruik (Economie) --- Franchises (Retail trade) --- Marketing. --- Retail trade --- Industrial efficiency. --- Social aspects. --- McDonald's Corporation --- Influence. --- 316.3:316.7 --- 316.32 --- #SBIB:309H040 --- #SBIB:AANKOOP --- #SBIB:316.7C170 --- Dialectiek tussen sociale structuur en sociale cultuur --- Globale samenlevingsvormen --- Populaire cultuur algemeen --- Cultuursociologie: culturele groei, vooruitgang, stagnatie, technologische verandering, cultuurbewegingen --- Industrial management. --- Consumption (Economics). --- Franchises (Retail trade). --- 316.32 Globale samenlevingsvormen --- 316.3:316.7 Dialectiek tussen sociale structuur en sociale cultuur --- Retail industry --- Retailing --- Commerce --- Shopping centers --- Wholesale trade --- Consumer goods --- Aftermarkets --- Selling --- Business enterprises --- Business management --- Corporate management --- Corporations --- Management, Industrial --- Management --- Business --- Industrial organization --- Efficiency, Industrial --- Franchises, Retail --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory) --- Social aspects --- McDonald's System, Inc. --- McDonald's (Firm : U.S.) --- Mac Donald (Firm : U.S.) --- Mac Do (Firm : U.S.) --- United States --- Sociological aspects --- Americanization --- Retail trade - Social aspects.

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In The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonald's landed smack in the middle of one contentious issue after another, often locking horns with powerful NGOs such as Greenpeace, People for the Ethical Treatment of Animals, and Corporate Accountability. This sudden shift from being the beloved Golden Arches since opening its doors in 1955, to the demon of many societal ills, caught McDonald's off guard. Langert chronicles the highs and lows that McDonald's experienced in turbulent times and how its sustainability journey evolved from playing defense to strategically solving issues with unlikely partners, including a whirling dervish, autistic animal scientist, and avid environmentalists from the World Wildlife Fund and Conservation International. Packed with first-hand anecdotes, interviews with key McDonald's executives and NGO leaders, and scores of lessons learned, The Battle to Do Good is a sustainability page turner that provides unique insights and guidance on how to successfully navigate and manage today's societal issues to make the business stronger, more relevant, and more profitable.

E-books --- Fast food restaurants --- Social responsibility of business --- Sustainable development --- Management --- McDonald's Corporation. --- Development, Sustainable --- Ecologically sustainable development --- Economic development, Sustainable --- Economic sustainability --- ESD (Ecologically sustainable development) --- Smart growth --- Sustainable economic development --- Economic development --- Business --- Corporate accountability --- Corporate responsibility --- Corporate social responsibility --- Corporations --- CSR (Corporate social responsibility) --- Industries --- Social responsibility, Corporate --- Social responsibility of industry --- Business ethics --- Issues management --- Quick-service restaurants --- Restaurants --- Environmental aspects --- Social responsibility --- Social aspects --- McDonald's System, Inc. --- McDonald's (Firm : U.S.) --- Mac Donald (Firm : U.S.) --- Mac Do (Firm : U.S.) --- Social responsibility of business. --- Sustainable development. --- Management. --- Business & Economics --- Business ethics & social responsibility. --- Business Ethics. --- Empreses --- Desenvolupament sostenible --- Restauració ràpida --- Responsabilitat social --- Direcció i administració --- Fast food --- Menjars ràpids --- Restaurants de menjar ràpid --- Restaurants de servei ràpid --- Servei ràpid d'àpats i begudes --- Aliments precuinats --- Restauració (Gastronomia) --- Creixement sostenible --- Desenvolupament sustentable --- Sostenibilitat --- Desenvolupament econòmic --- Balanç social de les empreses --- Empresa --- Indústries --- Resposabilitat social corporativa --- Responsabilitat social de l'empresa --- Responsabilitat social de les empreses --- Ètica empresarial --- Gestió de conflictes potencials --- Aspectes ambientals --- Balanç social --- Aspectes socials --- McDonald's (Firma : E.E.U.U.) --- Mac Donald (Firma : E.E.U.U.)