Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.

International business enterprises --- Strategic planning. --- Strategic planning --- Entreprises multinationales --- Planification stratégique --- Management. --- Management --- Case studies. --- Gestion --- Cas, Etudes de --- AA / International- internationaal --- 650 --- Theorieën en grondbeginselen. Management. --- 339.8 --- MA 2015-2016 --- Internationaal management --- OO Multinationale bedrijfsstrategie --- BUSINESS & ECONOMICS / International / General. --- Business & economics / international / general. --- Planification stratégique --- MA 2017-2018 --- Goal setting (Strategic planning) --- Planning, Strategic --- Strategic intent (Strategic planning) --- Strategic management --- Planning --- Business planning --- Theorieën en grondbeginselen. Management --- Theorieën en grondbeginselen. Management --- MA International business 2019-2020 --- OO Global strategic management --- MA IZ 2020-2021 --- MBA International Business 2020-2021 --- MBA SBM 2020-2021 --- MA FM / verbredende keuzeopleiding 2020-2021 --- OO Multinationale bedrijfsstrategie (*) --- Business policy --- MBA 2021-2022 --- MA Educatieve MA in de economie 2021-2022 --- MA IZ 2021-2022 --- MA IZ 2022-2023 --- MBA 2022-2023 --- Business, Economy and Management --- Business Management --- Stratégie internationale de l'entreprise --- MA Educatieve MA 2023-2024